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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs – Content marketing is at the core of every business regardless of your industry, niche, age of company. This Week on Kikolani.

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Build Blog Products That Sell 1: Match a Unique Idea to Your Audience

ProBlogger

Understanding difference My blog’s central feature is its thrice-weekly posts, there for the reading and delivered free to whomever subscribes to the site’s RSS feed. You don’t necessarily need a dedicated following to sell products—many of the people who buy my ebooks do so on their first visit to my site. Which makes sense.

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How Social Business Makes Organizations More Effective Communicators

Convince & Convert

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. This is a particularly interesting case because it is a Chinese company buying a UK-based company. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

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You Do Not Own Your Audience

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. From Janrain , a free guide to improve your conversion rates and your data quality.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Of course, tools like Expion ‘s are helping brands integrate these different teams, but ultimately the priority has to be there on the part of the company. Listen Now. The core focus is content.