Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Content 130

Content Consultant Marketing Price 130

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Be Transparent.

Small Business 100

Small Business B2B Strategy Content 100

Debbie Weil

NOVEMBER 14, 2011

The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. DMS: Newsjacking is only available as an ebook and not via dead trees. Why don’t companies get this stuff??

iPad 101

iPad scribd Embedding Publishing 101

Debbie Weil

NOVEMBER 14, 2011

The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. DMS: Newsjacking is only available as an ebook and not via dead trees. Why don’t companies get this stuff??

iPad 101

iPad scribd Embedding Publishing 101

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Writtent Blog

FEBRUARY 12, 2014

72% of marketers think that branded content is more effective than magazine advertisements. While 63% of marketers create whitepapers, only 34% publish full-length eBooks. Customers who receive email newsletters spend 82% more when they buy from the company. (Source: CMI ). Source: CMI ). Source: CCC ). Source: CCC ).

Content 110

Content B2B Hubspot Marketing 110

Twist Image

DECEMBER 18, 2010

Zebra Imaging Creates 3-D Holographic Maps, Glasses Not Required [Video] - Fast Company Design. fast company design. time magazine. It's an interesting technique - but it made me step back and think about the ways NLP , targeted messages, and a life lived in front of a screen makes us easy to manipulate." alistair croll.

Journal 90

Journal eBook Advertising Review 90

Writtent Blog

OCTOBER 7, 2013

Print magazines have long planned their feature stories well in advance, sometimes as much as a full year. One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. Pricing starts at around $95 monthly. per user a month.

SocialCast 111

SocialCast Tools Price Collaboration 111

Twist Image

SEPTEMBER 9, 2011

What you get here is, simply, my own take on specific topics (and if you're hungry for others, just look to the left and click on some of the links in my Blogroll or check out Ad Age Magazine's Power 150 ). This means two big, important things: Making money with content is very hard. Being a publisher is very hard. advertising. google plus.

Yahoo 110

Yahoo Content Blogroll Hubspot 110

Twist Image

DECEMBER 26, 2012

The good folks at Charmin (yes, the toilet paper company) have your behind covered. See something in a magazine, book or newspaper that you would like to have in digital format? It tracks your device for you. SitOrSquat. Need to find a clean bathroom in a foreign city? Sorry, I couldn't resist. TextGrabber. arjun basu. blackberry.

Hotels 110

Hotels iPhone iPad Travel 110

ProBlogger

MAY 30, 2013

Many of you might not think of your blog as a business and I understand, but one day you might want to create a ebook, product or use your blog to leverage a new career. Back in the day, companies used to spray and pray. Smaller companies didn’t have this luxury. Spray and Pray. They grossed about 10 million a year in sales.

Engagement 46

Engagement eBook Questions Survey 46

Diva Marketing Blog

SEPTEMBER 7, 2009

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre. Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Buzz Marketing for Technology

JULY 24, 2008

Today: Danny Bader of the David Allen Company. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. eBook: How To Be a Rock Star Freelancer. Free Magazine Subscriptions. Lifehack Live for June 9: Danny Bader of the David Allen Co. Dustin Wax.

Products 276

Products Journal Software Exercises 276

ProBlogger

OCTOBER 8, 2018

She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine. You can learn more about ProBlogger and all we do particularly our courses and ebooks over at problogger.com. I had interviews and articles posted in magazines like Homespun, Handmade, Casa Creativa, Simply Sewing.

Blogger 30

Blogger Eventful Communities Engagement 30

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. Write a book or ebook. These stories add credibility to your company and help you get more customers. Reuse content. Beat your shyness.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

AUGUST 20, 2012

Flipboard adopts a magazine-style interface to make reading your social media news simple. HubSpot’s marketing team regularly blogs about social media trends such as the rise of mobile marketing , and provides additional resources in regularly published ebooks. Let other folks do the hard work. Use social media monitoring tools.

Trends 42

Trends Social Media Flipboard Tips 42

Taylor Marek

FEBRUARY 5, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ? If the icon dies, so does the company.

Brands 100

Brands Avatar WordPress Buy 100

ProBlogger

MAY 23, 2012

There has to be something to learn from a guy who revolutionized multiple industries and created two iconic companies. Look beyond his temperamental management style and the black turtlenecks, and analyze the way he built companies and gave presentations. Do you want the reader to download your ebook? Really simple.”.

Apple 41

Apple iPhone Case Study eBook 41

ProBlogger

MARCH 2, 2011

If I could sum it up in three little words, they would be: Magazine. Magazine advertising sales? Yes—magazine advertising sales. So, what do magazine sales have to do with blogging success? During my magazine ad sales days, our product, frankly, was very useful. Advertising. Wait, what?

Journal 47

Journal WordPress Buy Remix 47

Kikolani

JANUARY 16, 2011

Alternatively, you can become an expert in a certain social media network, then write an ebook or create a course to how you became successful on that network and then promote that product through that network or offer consulting to individuals or businesses on how to use that network. There’s so many conflicting opinions on this one.

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124

ProBlogger

DECEMBER 30, 2011

Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better.

Blogger 53

Blogger Blogosphere Curation Case Study 53

ProBlogger

MAY 29, 2012

My big sister, the psychologist-turned national-sales-leader for her real estate company, then went on to explain to me how she knows exactly how many quotes she has to send out in order to make a sale. For example, you’ll never see and ad for Mercedes in a magazine aimed at the teen girls market. “Did you like my eBook?”

Conversation 39

Conversation Review Survey eBook 39

ProBlogger

JANUARY 19, 2012

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. One company who is doing social media right is PETCO.

Social Media 42

Social Media Hubspot Advertising Applications 42

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

ProBlogger

APRIL 6, 2011

selling ebooks is a hit-and-miss affair for most. Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. They use online research companies who may have built up a database through cheap banner ads.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

SEPTEMBER 4, 2012

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

B2B 185

B2B Social Media Review eBook 185

Diva Marketing Blog

JUNE 22, 2009

Valeria was handpicked by Fast Company as Expert blogger to write about creating conversations between marketer and customer. She built one of the first online communities affiliated with the magazine. She is a co-author of The Age of Conversation, a groundbreaking eBook collaboration by 103 of today's top marketing writers.

Conversation 40

Conversation Marketing Health Care Web 2.0 40

Diva Marketing Blog

FEBRUARY 27, 2009

Her online publication and community WE magazine for women , has influenced thousands of women (and men) with its rich content, online conferences and networking support. Heidi recently released the eBook Quirky Marketing Calendar 2009 as a resouce for ways to create fun, innovativemarketing strategies.

Small Business 40

Small Business Virtual World Flickr Compete 40

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

SocMed Sean

NOVEMBER 18, 2018

You have stood in front of a magazine rack at the supermarket trying to determine how you would repackage the titles of magazines into new blog posts. (1 Your boss ducks into a conference room when they see you coming so they don’t have to hear you preach to them why the company needs a blog. 1 point possible).

Blogger 189

Blogger SEO Flipboard Conference 189

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. Customers can be won or lost, every second of every day.

Upcoming 124

Upcoming Project News Social Media 124

ProBlogger

AUGUST 20, 2011

It was an ordinary Saturday morning, and as I finished reading an interview with Warren Buffett in Forbes magazine, I typed up the most salient quotes, which I then published as a post titled “ 7 Priceless Business Quotes from Warren Buffett.&#. The day my blog was caught. It happened to my first blog—www.JosephWesley.Wordpress.com.

Sites 42

Sites eBook Buy Travel 42

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

JUNE 27, 2008

Latest eBook. More eBooks. T&L magazine. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. School CIO. 1:1 Computing Guidebook. Digital Media in the Classroom. Useful Tools. Weekly News. Daily Tips. Copyright Guide. Grants Database. Funding Tips.

Skills 100

Skills Education Project Report 100