article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.

article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Find the Right Instagram Influencers for Your Brand

agora pulse

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

article thumbnail

All of Seth Godin's Free ebooks in one place | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » All of Seth Godin’s Free ebooks in one place All of Seth Godin’s Free ebooks in one place Written on September 16, 2009 by Josh Peters in Social Media 17 Comments - Leave a comment!

eBook 273
article thumbnail

13 Reasons why you need to use EBooks for Lead Generation

OnlineRockersHub Marketing Blog

Why do you need eBooks for Lead Generation? Companies with big budgets have senior-level executives flying to conferences discussing ways of adding more people to their clientele. Ebooks for Lead Generation: Most of us visit malls and supermarkets at least once a week. The eBook will serve as a sample of your products/services.

eBook 68
article thumbnail

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

article thumbnail

10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know their attitudes toward your product, company and industry? The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Do you know how to connect with your audience authentically and emotionally? Do you know what the barriers are for them to purchase? What are the emotional reasons they will buy from you?

eBook 78