Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

DECEMBER 21, 2023

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93

B2B Strategy Tips Content 93

Convince & Convert

MAY 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Content is the Enabling Agent for Engagement. Is that even viable for your company? Just because he did it, doesn’t mean you could or should do it.

Engagement 151

Engagement Content Library Forums 151

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. Tagline: Your tagline is a huge part of your first impression and branding strategy, and is even more important if what you do isn’t obvious in the name of your company.

Hubspot 96

Hubspot How To Loyalty Resources 96

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Agorapluse found that the best way to reach their ideal audience is to tap into the knowledge and talent inside the company. to get through. However, it is not for everyone. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

JULY 22, 2019

They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. Targeting perimeters include: Company, Demographics, Education, Job Experience, and Interests. Retargeting Engaged Users. We conclude with some tips to improving your LinkedIn ad targeting.

LinkedIn 129

LinkedIn Campaign Advertising Compete 129

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Instagram influencers are social media users who have used their expertise or popularity to cultivate engaged audiences. You can get ideas and planning tips for an Instagram marketing strategy from this free ebook.

Influencer 142

Influencer Instagram Brands How To 142

Waxing UnLyrical

MARCH 23, 2012

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. But if you’re like most companies, deleting your Facebook Page isn’t really an option. So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.”

eBook 245

eBook Discount ROI Facebook 245

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. Share company announcements. Another great way to use your Stories Highlights is to store company announcements. For example, a SaaS company might share tips on using their software along with links to recent blog posts.

Instagram 138

Instagram How To Eventful Team 138

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 105

Analysis Sentiment Marketing How To 105

Waxing UnLyrical

JUNE 24, 2019

In fact, as reach grows, engagement tends to drop. Engagement. and others provide search tools to help you evaluate relevance, engagement and authenticity. It can be eye-opening to see the macro influencer’s true reach compared to the engaged micro influencer’s followers. eBook quotes and contributions.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

DECEMBER 11, 2020

Bonus Material: FREE SMART Goals ebook. A strong social media strategy can help your clients or company reach an impressive list of goals. You can post: Company updates. That means your brand gets extra opportunities to convert the most engaged customers. Bonus Material: FREE SMART Goals ebook. In Conclusion.

Campaign 150

Campaign Social Media UGC Marketing 150

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.

Social Media 130

Social Media Content How To Marketing 130

Sprout Social

JANUARY 24, 2024

Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Crafting a valuable piece of educational content such as an ebook or guide: This could include anything from a simple blog post to a more in-depth ebook or guide. Send out emails on a regular basis to keep customers engaged with your brand.

Discount 59

Discount eBook Campaign Process 59

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

agora pulse

MAY 29, 2018

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Downloading an eBook. Completing a contact form.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Downloading an eBook. Completing a contact form.

ROI 108

ROI CPC eBook URL 108

Webbiquity SMM

SEPTEMBER 28, 2021

For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”. Even website hosting companies like Amazon have been banning websites. Facebook Rules. What Others Have to Say.

Social Networking 265

Social Networking Guidelines How To Policies 265

Ignite Social Media

APRIL 16, 2019

Engaging with consumers in the Awareness stage is about positioning your brand as a trusted resource–one that creates compelling, actionable content that helps move consumers further down the purchase funnel. Engaging Consumers with Awareness Based Content. Check out our full Content for the Customer Journey eBook.

Content 143

Content eBook Research Engagement 143

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. You’ll also find out how to tell your story in a way that drives customer engagement and loyalty. This book shows you how to engage customers in meaningful ways and create content that appeals to your followers. Bonus Material: Free SMART Goals ebook. Influencer Marketing Books.

Skills 195

Skills Social Media Marketing Influencer 195

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway.

Company 60

Company Products Tools Collaboration 60

Sprout Social

SEPTEMBER 19, 2019

While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. Do you want them to download your eBook? Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts.

Examples 108

Examples Conversation Discount eBook 108

Webbiquity SMM

JANUARY 30, 2020

Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. That’s why it’s important to time your social media posting schedules to ensure that your target audience gets to see and engage with your content. Get Your Timing Right. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Monitoring page likes, engagement rates, and audience insights can help you understand how your customer base is growing and responding to your content. Engagement.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

FEBRUARY 13, 2023

It boosts engagement. People love anything that feels like a peek behind the scenes or insider access, so #TBT posts often see strong engagement. If you’re getting strong engagement, the algorithm will share your post more widely (yup, this is true on basically every social platform). It expands your reach.

Brands 145

Brands HootSuite Hashtag Instagram 145

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Connect to Your CRM.

B2B 148

B2B LinkedIn Tips Marketing 148

Convince & Convert

JUNE 16, 2014

Jay: Too often we are thinking about engagement and clicks and things that don’t necessarily lead to business outcome. We talked earlier about companies too often creating content that’s about them, that’s essentially just a fancy brochure. They might. They might not. So, to some degree, it depends on the business. (to

B2B 158

B2B Content Marketing Metrics 158

Buffer Social

JUNE 22, 2023

Pull from your experiences to create From sharing her story to bringing her viewers along to speaking engagements, Jahleane’s content is rooted in personal experience. A recent example she shared was a LinkedIn post after being laid off from her job in tech sales due to company restructuring.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Write like you talk.

Content 124

Content Brands Findability Marketing 124

SocMed Sean

JULY 8, 2012

Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. eBooks that don’t offer any actual value. So…here they are.

Social Media 279

Social Media Klout Creative Commons eBook 279

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. It also includes engagement on the page or post. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Rebekah Radice

MAY 2, 2016

PLUS, grab a copy of our FREE eBook that outlines every step we took to grow our Facebook Page ! 9 Proven Ways to Improve Your Facebook Marketing (a Growth Strategy Guide - FREE Download #Ebook) via @PostPlanner Click To Tweet. At Post Planner, our Facebook objectives support our company goals. Engage previous customers.

Facebook 113

Facebook Marketing eBook GPS 113

Convince & Convert

MAY 7, 2014

Yet a lot of companies still unfortunately use it that way. click to tweet ) Terry: So would you say then that engagement is vitally important to a content marketing program? Jay: I think engagement is one of the ways to measure the effectiveness of content. You have engagement and sharing metrics.

Social Media 158

Social Media Content Press Release Metrics 158

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264

Feed Feedly News SEO 264

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . These factors make the holiday season a perfect time to engage your leads and clients. O pen rates are up and engagement is holding despite higher-than-normal volumes of email traffic.

B2B 125

B2B Examples Discount Campaign 125