Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. Engaging your customer means a lot more than just getting them to watch or like your video. This example from luxury watch brand Shinola is engaging in many dimensions. This example from luxury watch brand Shinola is engaging in many dimensions.

Engagement 104

Engagement Video Social Media Issues 104

Sprout Social

MARCH 21, 2024

Use keywords to find UK topics Whether it’s slang, cultural references or iconic locations, targeting UK-centric keywords will narrow your search to influencers who understand and engage with UK audiences. Analyze industry trends, social content, posts and profile data to quickly evaluate an influencer’s reach and engagement.

Influencer 100

Influencer Brands Fashion Review 100

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Engage with prospective customers on social media. If you are a SaaS company, G2 is a great choice.

Tips 352

Tips Marketing Privacy Influencer 352

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Buffer Social

MAY 28, 2020

Many companies have a regular All Hands meeting. Generally, this is a company-wide gathering for all employees (‘all hands on deck’) to hear from the organization’s leaders and discuss the state of the company. We also celebrate teammates’ new homes, new pets, engagements, marriages, Bufferversaries and more!

Meeting 58

Meeting Team Engagement Energy 58

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets? Though social media has become more data-driven, only 32% of marketers have a documented strategy.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. It helps you engage with customers, answer inquiries and perform automated tasks. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites.

Hubspot 101

Hubspot Template Templates API 101

Pixlee

JANUARY 26, 2021

These milestones also have the potential to boost social media engagement – especially when a customer has a pleasant brand experience that they are eager to share with others online. . The huge engagement and subscriber rates from unboxing videos often leads to subsequent purchases and increased brand awareness. .

Engagement 52

Engagement Apparel Loyalty Retail 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Analysis 93

Analysis Report Examples Tools 93

Oktopost

JUNE 4, 2020

No longer a tool to curtail employee social media usage by force, a social media policy for employees today can empower, engage and delight employees and customers alike. How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

Company 40

Company Content UGC Authentication 40

Buffer Social

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. By automating these tasks, the creator can focus more on the creative aspects of their work, such as brainstorming new content ideas or engaging with their audience. So, how do you get in and win?

System 89

System Content Fashion Template 89

Hootsuite

MARCH 23, 2023

Generate summaries and excerpts for web content, internal strategy documents, and more. Soon enough your audience will think your content suddenly sounds like every other company in your space, or isn’t quite what they’re looking for anymore. Jasper uses a document-style interface. List social media goals for your next campaign.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

FEBRUARY 1, 2024

It does so by helping you: Cultivate brand advocates : Engaging with users who already show a positive inclination highlights potential players for customer advocacy. If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Businesses like Expensify use this opportunity to reinforce their brand stance as a public company. Outline patterns of engagement. 1 week to listing day.

Strategy 115

Strategy How To Hashtag Team 115

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I’ve always made sure to engage and respond to people who leave comments. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The alignment between your social media campaign and your brand / company goals and stated values.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

JULY 25, 2023

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Generative AI (looking at you, ChatGPT) has made producing written documents a breeze.

Social Media 77

Social Media Policies Guidelines HootSuite 77

The Realtime Report

OCTOBER 9, 2020

Globally there has been an upsurge in the amount being invested in finTech companies. The combined investments into finTech companies worldwide stood at $135.7 By developing these technologies companies are not only making finance more accessible but also secure and reliable. billion in 2019 up from $111.8 billion in 2018.

Banking 87

Banking Insurance Mobile Applications 87

Sprout Social

DECEMBER 6, 2023

However, it undeniably has the power to cultivate a more receptive and engaged audience throughout the buying journey. It offers your prospects a glimpse at how their workday might improve by choosing your company as a vendor. That’s what makes influencers so valuable to businesses of all kinds, including B2B companies.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Think about it: Every team in your company is full of experts. How customers interact with the company’s content, products or services. Social isn’t just about awareness anymore. Common objections or concerns customers have.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Hootsuite

MARCH 26, 2024

More time to execute their social strategy, to create content, and to engage with customers. Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. It makes it easy for your team to collaborate on posts or engagement.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

The Realtime Report

OCTOBER 7, 2022

Sales automation refers to using technology to process documents and contracts, thus saving the time you would have spent handling manual data. The following are the benefits of incorporating the tool into your company: Quality Leads Generation. After generating leads, you need to engage with them and convert the leads to customers.

Tools 91

Tools Software Energy Process 91

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. It’s key to reaching untapped audiences, while getting your employees more engaged.

LinkedIn 114

LinkedIn Tips Curation Training 114

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Training 124

Training Study Metrics Social Media 124

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. A holiday party in a cup.

Data 140

Data Social Media Sentiment Team 140

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Later

NOVEMBER 5, 2020

And thanks to several engaging new LinkedIn features , it’s never been easier to build a thriving community on the app. Over the last 12 months, LinkedIn has quietly rolled out a ton of engagement-driving features. Optimize your LinkedIn Company Page. Embrace LinkedIn’s engagement driving features.

LinkedIn 76

LinkedIn How To Hashtag Real Estate 76

Mindjumpers

OCTOBER 14, 2014

Here’s how your company should act before, during and after a social shitstorm. If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. If you don’t engage in the dialogue it will seem as if you are ignoring the problem.

How To 254

How To Guidelines Social Media News 254

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. Brand sentiment analysis is a technique that leverages artificial intelligence, machine learning, natural language processing, and named entity recognition to measure and interpret people’s thoughts, opinions, and feelings about your company.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.

Examples 103

Examples Template Templates How To 103

The Realtime Report

AUGUST 10, 2019

Today’s most successful companies are making huge investments in technology. After you get over the initial shock of that giant number, you might find yourself wondering which technological breakthroughs, specifically, companies are focused on. Have you ever worked with a shared document in a network drive at work?

Examples 70

Examples Applications Report Process 70

The Realtime Report

JANUARY 17, 2020

As most business owners will say, it’s not easy managing a company. From keeping employees happy, to engaging with customers, there’s a lot on business owners’ plates. A business plan is a comprehensive document that goes over your goals, how you’ll attain these goals, and how you plan to handle bumps in the road.

Startup 113

Startup Small Business Overview Research 113

Sprout Social

SEPTEMBER 20, 2021

After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. It’s important for the sake of employee engagement that your workers focus on their strengths. Let’s be clear: not every company needs to outsource social media.

Social Media 119

Social Media Team Tools Strategy 119

Sprout Social

DECEMBER 8, 2016

Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line. Information your team can use to provide context to your community and keep engagement top-of-mind.

Engagement 40

Engagement Instagram Avatar Social CRM 40

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. A marketing strategy primarily comprises a document that has been prepared after a thorough analysis of the market you are venturing into. Courtesy of: Oracle.com.

Strategy 156

Strategy Tips Marketing Resources 156