The Way of the Web

APRIL 19, 2010

And to have seen a mention of other forms of media beyond newspapers and magazines. publisher is trying to adapt pretty quickly – I was a bit surprised to read that Hearst is looking to buy SEO and Marketing company iCrossing for around $375 million. But it seems one U.S.

Publishing 28

Publishing Blogroll Disqus Google Reader 28

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124

The Way of the Web

AUGUST 19, 2010

Web Strategy Wikinomics Rankings ← Thoughts on UK magazine ABC figures… Making some real world changes… → Influence and Empire Avenue August 19th, 2010 · View Comments The quest to measure and monitor online influence is one that is enticing a lot of companies and individuals.

Influencer 30

Influencer Social Networking Blogroll Embedding 30

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

The Way of the Web

JUNE 4, 2010

And it’s going to push digital companies to innovate even faster, which is going to be interesting. Carolyn blog comments powered by Disqus Blog Partners: What I liked about the event were the stories of independents innovating on small budgets, a world away from the big media orgs.

Hosting 30

Hosting iPad Conference Mobile 30

The Way of the Web

DECEMBER 14, 2009

It’s a tactic also being used by the likes of Demand Media and Answers.com , and has also been utilised by companies such as Yahoo. It’s traditional media companies that will be hit first by another broadside – they have formal structures which will be impossible to change in time to respond to a new threat.

Content 31

Content Blogroll SEO Yahoo 31

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

SocMed Sean

NOVEMBER 18, 2018

You have stood in front of a magazine rack at the supermarket trying to determine how you would repackage the titles of magazines into new blog posts. (1 You have ever had a spirited argument over the merits of Disqus vs. Akismet to block comment spam. (1 1 point possible). 1 point possible). 1 point possible).

Blogger 189

Blogger SEO Flipboard Conference 189

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. But to me, a blog is similar to a magazine and most popular magazines have pictures. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

Blogger 250

Blogger Engineering Flickr SEO 250

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Im Jay Baer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JUNE 11, 2010

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. Customers can be won or lost, every second of every day.

Project 124

Project Upcoming News Social Media 124

The Way of the Web

AUGUST 9, 2010

I’ve spent a long time working for media companies, and whatever you may believe about the media industry as a whole, I’ve seen an enormous amount of respect and faith from audiences for traditional media products. What content farms rely on: There are two things that content farms rely on for content creation – Search and Advertising.

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Justin Levy

JULY 6, 2010

Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Also, besides the magazines that I already subscribe to, occasionally I pick up another magazine based on an interesting article or feature. Thanks for the reminder!

RSS 216

RSS Overview Journal News 216

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. : The Whole.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. And pretty soon they won't be saying “Geez, I wish I could follow more companies on Facebook.&# What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Social Media Strategery

DECEMBER 30, 2008

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. The Whole. :

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. But, if you think it through, many companies could succeed by participating in this community.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Content 60

Content Marketing eBook Joomla 60

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Justin Levy

AUGUST 8, 2009

Tony is behind the company’s main Twitter account , currently hovering around 1.1 billion company, an in-demand public speaker and someone who has been featured in 2009 in every major business magazine. Are you doing this within your company? *Tony Hsieh of Zappos is a perfect example. million followers.

Loyalty 174

Loyalty Comments Video Team 174

The Way of the Web

JULY 1, 2010

Now ask yourself how many great ideas never make it anywhere in a large media company, and how easy it might be to allow people with ideas half a day each week in total time to see if their idea might work? Tags: Digital Publishing · Magazine Publishing · journalism blog comments powered by Disqus Blog Partners:

Project 29

Project Brands Adsense Journal 29

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Smashing Magazine ), among other things. I’d much rather pay homage to this promotional products company. How does a company take a chance that it’s blog voice (and in some cases it is the brand voice) might leave the company…and take that personality with them. I highly recommend rushIMPRINT.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

The Way of the Web

NOVEMBER 19, 2009

Some of that gaming experience and the friendships I’d made also led to my first work experience in the media, and indeed my first paid freelance work published in a national magazine. Having said that, I can't work out if I need or want a PS3 or 360 next year (had a 360 before and never really had the time to play.

Wiki 29

Wiki Blogroll Sample Samples 29

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Kikolani

OCTOBER 20, 2010

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media. Ok everyone.

Meeting 141

Meeting Ustream Flickr Guidelines 141

ProBlogger

DECEMBER 3, 2012

magazine article discusses how popular review site Yelp made a point of inviting its top members to exclusive parties. The company now employs 40 of these people.” Instead of using a common commenting system like Disqus, Least I Could Do (LICD) gets people to go to the forum to comment on blog posts.

ROI 39

ROI Communities Avatar Badge 39