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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Create Professional LinkedIn profiles with optimized links to the company website. Include negative keywords.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

BluePay is a credit card processing company that has fallen victim to content scraping. Noindex and Nofollow. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed. Use your own discretion as to other pages you may want to nofollow. Scary, isn’t it? Title and Meta Tags.

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A Step by Step Guide to Fixing Any Google Penalty

Kikolani

Avoid posting links on random or affiliated websites rather nofollow the link or remove them. On one hand Link directories are an effective solution for generating quality back links but postings on insignificant directories is considered spam and should be removed at the earliest.

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming.

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7 SEO Principles Bloggers Must Remember

Convince & Convert

Nofollow links to sites with which you don’t want/need to share link equity. There are several ways to noindex a page: modify your robots.txt file by adding Disallow: /example-directory/example-page.html, add <meta name=”robots” content=”noindex”> to the page header, or use a WordPress plugin.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

Directory Submissions By nature, directory links are of a very poor quality. Sometimes I’ll also pay $100 or so to BOTW.org which is a human-filtered directory which can give me some great link juice. As soon as I’m cached in this directory I find my rankings to increase almost instantly. This is gold.

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Your Link Building Guide for 2018

Razor Social

Nofollow links also matter. Some links, for example, the ones from blog comments may have the rel=”nofollow” attribute. <a <a rel=”nofollow” href=” [link] “>Example of nofollow link</a> Any paid links must have the rel=”nofollow” attribute to comply with Google’s guidelines.