Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media. View more presentations from Laurel Papworth.

Training 75

Training Social Media Yammer Company 75

Buzz Marketing for Technology

JULY 14, 2008

Company Profile. Workshops & Seminars. Last week I ran a half day workshop to get a group thinking about their knowledge strategy. These two questions are reflected in the two columns in this diagram, motivation and ability. Consulting Services. Keynote Speaking. Whitepapers. Anecdote Associates. Contact us. Categories.

Diagrams 100

Diagrams URL Technorati Exercises 100

Buffer Social

APRIL 5, 2017

The Diagram of a T-Shaped Marketer at Buffer. Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014.

Marketing 108

Marketing Diagrams Skills How To 108

Laurel Papworth

MARCH 10, 2011

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. Youtube is only accessible via company mobile phones and only because IT didn’t realise everyone would get around the computer firewall blocks by using their mobiles.

Engagement 111

Engagement Social Media Diagrams Yammer 111

ProBlogger

DECEMBER 28, 2012

bring your blog to the attention of advertisers, companies and other opportunities. If you’ve created any tutorial posts, go back and check they contain sufficient photographs, diagrams, and screen captures. You want that post to: demonstrate your writing and blogging skills to potential clients. make you some money!

Publishing 52

Publishing Sample Samples Diagrams 52

Buzz Marketing for Technology

JUNE 27, 2008

This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 Software development companies are keen to make their product or service a nexus of attention. Ive developed a workshop game using some of these ideas here. All the while, the individual may wish to link selectively to an evolving parade of Web 2.0

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Think of quotes as short-form testimonials.

Diagrams 60

Diagrams Posterous Eventful Template 60