Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

7 Levels of Social Media Engagement

Laurel Papworth

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. At this point, the company has confused listening with engaging. Is your company ready for Stage 7?

#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

Laurel Papworth

on mistakes companies make when using Twitter for business. Anyway, I threw some diagrams to show the rather obvious difference in timelines between a traditional campaign and a social media one. In fact diagram 1. Diagram 3 can go either way.

Social Media for Training Departments in Companies

Laurel Papworth

The diagrams I used are on Flickr. I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media. View more presentations from Laurel Papworth. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training.

Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. Facebook keeps changing around what is private and what is public in the default settings.

Can Social Business Reshape the Organization?

SocialFish

Slide 25 – However in an industrial company, forming a relationship is really the duty of the sales people, and maintaining the duty of the customer service people, not marketing. What happens when we hit Slide 28, where the organization wants anyone in company to form their relationships.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?

It’s 2AM, Do You Know Where Your Organizational Information Is??

SocMed Sean

Does someone monitor searches on your company and products? Internal Information Stratification Wheel Incoming search terms: internal information social stratification diagram internal information diagrams. Tweet Sean R.

5 Steps to Thinking More Socially About Communications

Dave Fleet

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs.

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Can Social Business Reshape the Organization?

SocialFish

Slide 25 – However in an industrial company, forming a relationship is really the duty of the sales people, and maintaining the duty of the customer service people, not marketing.

4 Little Known Facts About Startups in the USA

Idaconcpts

Are you dying to join the growing ranks of startup companies? Most startups are much more about hard work and dedication than instant riches and world-wide renown, but break-out companies have been able to prove that there’s always an exception to every rule.

The Best Free Tools for Twitter Analytics

Adam Sherk

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. What are the best free tools for analyzing a Twitter profile?

The 3 Social Media Rules for Death and Tragedy

Convince & Convert

Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to do with Bowie and his work that it felt disingenuous. But when companies get involved, it’s a mine field. Image via Unsplash.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

The Diagram of a T-Shaped Marketer at Buffer. Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. The marketing foundation at your company is likely to entail some unique skills of its own.

45 Free or Super Cheap Tools for Creating Amazing Visual Content

Writtent Blog

Venn diagrams, visual resumes, and other options are also available. This platform supports the creation of complex diagrams and flowcharts that are ideal for explaining technical processes.

New Twitter Character Count — Yay or nay?

agora pulse

Now, companies can do so without compromising the amount of text description they add. Have you ever had a 141-character tweet that was virtually impossible to shrink down? You’re in luck! Twitter recently announced the universal roll-out of their enhanced character-limit rules.

Web Presence Optimization, Reloaded

Webbiquity SMM

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Why Investors Need to Use Social Media

Convince & Convert

Sensing a lucrative opportunity akin to the success of the Harry Potter and Lord of the Rings film franchises, these investors bought shares in Lionsgate, the company that had secured the movie rights. In the world of financial investment, timing is everything.

Change the Tone of your Conversation with your Members/Customers

SocialFish

To gauge how deep your understanding of members is and what gaps you must fill, we constructed a diagram that lays out the layers of factors and experiences that define a member as a whole person in concentric circles–with #1 representing the outer circle.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. In other words, communicate not only about what you sell but also about what kind of company you are, and why prospective buyers should want to do business with you.

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4 iPhone Apps for MBA Students

Idaconcpts

Research news about financial companies. Last but not least, Keynote provides useful tools for designing the best presentations, flow charts, and diagrams for your business classes. To be a good student it takes effort and planning.

iPhone 159

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do.

Better Strategy, Better Content, Better Brand

Convince & Convert

Many conjure up the terrifying image of a dusty binder on a shelf (usually one of many) filled with multi-colored tabs and diagrams that have not seen the light of day in many moons. Framing, Simplifying, and Getting Clarity.

Framework for Corporate Social Media Ethics and Compliance

Socialized

Where does a company draw the line between risk and reward when trying to get the most out of its social media marketing or PR? Every behavior signals something about the company, and affects a variety of measures. And most companies do get caught.

Do You Have an Online Sales Funnel?

Small Business Mavericks

Which Sales Funnel Diagram Is Right For You? The sales funnel is simply a way to visualize how customers interact with your company from the lead generation process to the final closing question. Every business has a sales funnel. Even if yours isn’t well-defined, it’s there. It could be more efficient by defining it and graphing it a little more clearly. Nevertheless, your sales funnel shows how you generate and develop leads and turn them into customers.

Crowdsourced Laundry – Innocentive NASA

Laurel Papworth

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family.

Is Social Media BS?

Webbiquity SMM

This diagram from HubSpot illustrates the relationship visually. Blogging makes you and/or you company more interesting online. Companies can enhance (or damage) their brand image based on how they respond.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. In other words, communicate not only about what you sell but also about what kind of company you are, and why prospective buyers should want to do business with you.

B2B 142

12 Tips To Become The Perfect Technical Writer

Kikolani

Unfortunately, companies have different yardsticks while working with technical writers. While some companies involve writers from a project’s beginning stages, others don’t include them till the project is almost over.

Tips 113

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), product photos, diagrams, infographics, trade show pics etc.),

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Types 171

Anecdote: What's real work at your work?

Buzz Marketing for Technology

Company Profile. These two questions are reflected in the two columns in this diagram, motivation and ability. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Blogging. Books.

Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? Use the diagram covered in 8 ways to deal with negative comments as background.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence?

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

In order to learn and evaluate the companies in their area, customers often turn to local search. As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world.

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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Information is Beautiful : Dedicated to distilling the world’s data, information and knowledge into beautiful, interesting and, above all, useful visualizations, infographics, and diagrams. . Untethered by Workfrom: Your remote work resource for everything—from leading remote companies, growing virtual teams, to the must-have products, services and inside information needed to thrive as a mobile professional. .

Freelancer – $25k in Australian social media competition

Laurel Papworth

Freelancer has a very active community so I’m sure they are not concerned but if you are a company developing your customer community for the first time, 20 days will net you oh about 3 entries (just videoing and editing will take some ppl 3 weekends!)

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

In the past year, groupware companies have started looking more critically at their products and services to see how their. Imagine that the process of hiring a new employee is displayed to a hiring manager as a flow diagram. The hiring manager clicks on the "second interview" box in the flow diagram (where the document is waiting); highlights the "skip this step" option; and types in, "Agreed with HR that candidate doesnt need second interview."

Paywall for News.com and Online Community Social Media

Laurel Papworth

Media companies have been known to enforce copyright on original source content – suing the original person who posted the original story online and having it removed. In fact a distribution company’s “products” is audience/channel not articles or widgets.