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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

PR pros are very familiar with the deliciousness of storytelling. I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. It’s at the heart and soul of everything we do.

Data 100
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152
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12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Products 232
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Back to School Social Media Trends

Ignite Social Media

On Pinterest, share time-saving tips to packing a delicious-yet-healthy midday meal. Retail brands can join this conversation by sharing their latest trends for the upcoming season and driving users to key product pages directly from social posts. OOTD Inspiration.

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How Ford Uses Social Media [VIDEO]

Social Media Marketing

At the risk of giving away too much of what we do (not really - everything we do in social media is in the public, so you just need to pay attention or search around to find out), I'd like to share with you a little bit about Ford Motor Company's approach to social media. It captures a lot of what Ford is doing in the space.

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How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Every marketer should be encouraged to scroll through and pause on a post for a count of three-Mississippi to fully comprehend what that means. This could be anything from an upcoming product drop to a delicious recipe.

Instagram 130