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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Yahoo! Unloads Delicious

Small Business Mavericks

Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo! – sold Delicious. Delicious is one of the early forerunners of social bookmarking. The question is, can these two successful entrepreneurs take Delicious and turn it into a superstar? About Us What’s a Maverick? a long, long time ago.

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Not So Delicious

Social Media Marketing

Yahoo has decided to sunset some of its services, and that includes social bookmarking site Delicious. But before you panic about Delicious, it looks like there may be a future for them after all - just not at Yahoo. In their own blog, Delicious states that they will in fact remain open for business - just not with Yahoo.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

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Rumor: Yahoo Sells Delicious | Small Business Mavericks

Small Business Mavericks

The latest is around the social bookmarking site Delicious. I think that is a gross underestimation of Delicious’s value, though I’m no expert on business valuations. And if you use Delicious, then you won’t have to export your bookmarks to someplace else. Personally, I hope Delicious sticks around.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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