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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Financial services and insurance: 37%.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Financial services and insurance: 37%.

Team 100
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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

Buffer Social

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales.

Trends 75
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Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. JustFundraising, a leading fundraising company with over 22 years experience, has recently introduced virtual cookie dough fundraising. The cookie dough is then delivered a few weeks later.

Delicious 130
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Need to Fundraise? Stick With What Works!

SocialFish

Group members simply sell a selection of delicious cookie dough flavors from an order-taker, and collect their funds on the spot. JustFundraising, a leading fundraising company with over 22 years experience, has recently introduced virtual cookie dough fundraising. The cookie dough is then delivered a few weeks later.

Delicious 130
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How to Use Google My Business to Get More Customers

Hootsuite

For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. One aspect of Detroit that I found intriguing was the difficulty in finding various cafes, shops, bars, clubs and retailers.

Google 145