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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.

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How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Clarify Your Brand Voice.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. So, how do they manage to maintain this delightful steam? Canada: 18.9K

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Meet the Delicious New Product Designed for Instagram

Convince & Convert

Designed for the Instagram generation, the company plans to adapt its new Creamery shakes for the platform. From the overall concept of designing a product for Instagram to the event exclusivity and delicious flavors, there are many compelling layers. Get more content like this , plus the very BEST marketing education, totally free.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. Here are nine examples of social media video ideas done right to inspire your marketing efforts. Engaging your customer means a lot more than just getting them to watch or like your video. This is key to excellent marketing.