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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" " We do need a unified definition here. What is "native advertising"? So let's try to define it.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Guest post by Lauren Lawson-Zilai. Goodwill Approach. We approach influencer activation, much as we would spokesperson activation.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Search the web and you’ll find near endless definitions of what is meant by “social media”. But why doesn’t social media seem to work for you? dictionary.com).

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Good work: Building careers that make an impact

Sprout Social

I rarely thought about work outside of office hours and I definitely wasn’t thinking of ways I could be better at my craft. I–and my coworkers–felt disconnected from the future vision of the company. On a business level, companies with engaged workforces report 23% higher profits. Fostering an engaged work environment.

Team 83
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Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. Getting my first agency job is a definite highlight. I started my career working for a Canadian crown corporation writing internal newsletters and stakeholder magazine articles. Is that you?

Meeting 150
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The Key to Success in Enterprise Social Media

Direct Marketing Observations

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? A home run in B2B social media from an engagement standpoint for some companies might be 1%.