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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. The Definitive Guide to Social Engagement Data Inside of Marketo.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

Data 118
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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? There are always exceptions, but I typically don’t recommend gathering data from prospects.

Data 142
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. But how do you subtly engage your prospects when they are researching solutions online? But how do you subtly engage your prospects when they are researching solutions online? How Do You Collect Intent Data?

Data 124
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What is Good Engagement Rate?

Oktopost

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data.

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Is a 2% engagement rate high or low? average performance stats for a social platform or industry), it’s difficult to make sense of raw data. In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. (And Clear data. But we got you.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business.