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Not So Delicious

Social Media Marketing

Yahoo has decided to sunset some of its services, and that includes social bookmarking site Delicious. If you don't have control over your data, you're exposing yourself to a potential house of cards that can come tumbling down at any time. It's always a good idea to have your data backed up, even in the cloud-based environment.

Delicious 163
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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. The challenge with data is that it can be difficult to comprehend. The result?

Data 100
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Could they be both? More importantly, could they be successful in both?

YouTube 154
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Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

Consumers don’t mean to ignore your marketing messages; it just happens automatically. By casting their products as a literal sidekick of their ideal customer, people started paying attention to Proclamation’s marketing messages. That fact alone is exactly why at Writtent we advocate an agile, data-driven approach to content marketing.

Data 109
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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. However, you don’t own them.