Brand Monitoring: Where Are They Now?
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent. CompaniesBack-channel emails are a wonderful thing.