Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Curation Web 2.0 Case Study Social Media 139

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. 1: Optimize your company’s LinkedIn page.

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LinkedIn Tips Curation Training 111

Sprout Social

JUNE 18, 2020

In addition to learning from other social marketers and brands, there’s another team social marketers can turn to for advice on navigating the COVID-19 crisis: internal communications. Similarly, social teams should consider using platforms like Twitter to post frequent updates relevant to your audience. Be flexible and open to change.

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Team Wiki Strategy Retail 98

Writtent Blog

DECEMBER 21, 2023

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

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B2B Strategy Tips Content 93

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? The obvious answer would be the sales team. Adding some creative elements or image files can help improve engagement for the team’s developed posts and messages.

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Training Forums Team Curation 172

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

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Social Media Sentiment Data Team 122

Convince & Convert

DECEMBER 6, 2023

These companies get back to their customers through the comment section or direct message (DM). 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Create premium social media customer support content.

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Social Media Hubspot Statistics Survey 143

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags. Highlight company culture with behind-the-scenes footage.

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Types Social Media Microblogging Overview 145

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

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Buy Curation Statistics Survey 92

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.).

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Social Media Social Media Management Issues Team 199

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company size.

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LinkedIn Company Tips RSS 104

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Lower turnover Turnover is a major cost for many businesses.

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Engagement Social Media How To Curation 62

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. Some important foundational questions to ask include: How many executives are on your team? What is everyone’s role on the team?

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Social Media How To Authentication Embedding 91

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Remember to record the HEX codes so your team can use and reference these in the future.).

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Instagram Brands How To Remix 194

Social Media Strategies Summit

DECEMBER 7, 2023

Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.” Your goal here is to make it as easy as possible for other teams to get involved in marketing. This message became ingrained in our perceptions of the company.

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Social Media Management Social Media Education Collaboration 147

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Automating the processes that your team doesn’t need to be doing means maximizing social media ROI, but not at the cost of your team’s manpower.

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ROI Social Media Marketing Curation 62

Buffer Social

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. Here’s why this approach has worked for us, and how our team is able to funnel so many followers of our free work into paying customers.

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Small Business Newsletter Resources Consultant 81

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? Welcome employee social advocacy! ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . She asked them who who from their teams would be a good fit. Grab a cup of coffee.

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Survey How To Education Hotels 123

Oktopost

AUGUST 23, 2020

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. Listen to the podcast: Key Take-Aways from Sarah Whipp: Focus on Company Goals. Rather than operating adjacent from the business, CMOs can align their initiatives with management by focusing on company goals.

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B2B Curation ROI Organization 124

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

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Examples Instagram How To Curation 101

Sprout Social

JANUARY 19, 2023

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But there are some blockers preventing an inclusive experience that even major tech companies are still trying to resolve. If you can’t afford it, you can’t participate.

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Brands Avatar How To Privacy 115

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. The time to build your social advocacy program is now.

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Authentication Examples Class Team 90

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. The steps below outline how the team formulated our current set of values. Establish your team.

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Brands How To Authentication Exercises 127

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It is also a great idea to set up your business digital card to curate your brand’s social proof.

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Advertising Social Media Strategy Tools 105

agora pulse

JANUARY 30, 2021

Carefully curate your sources of inspiration, looking only at people and feeds that truly inspire you. From within a company or brand, it’s easy to lose sight of how the company actually comes across. If your internal team isn’t excited, then your customers and prospects won’t be, either. Hone your skills daily.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

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LinkedIn HootSuite Skills News 140

Convince & Convert

MARCH 31, 2015

Yet, our entire team is 11 people, with nine of them half-time. And, we’re totally virtual with team members located coast-to-coast. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. How do we keep everything straight and the trains running on time? I love them.

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Company Products Tools Collaboration 60

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

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Trends Google Data Curation 149

Webbiquity SMM

JUNE 6, 2019

They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

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B2B Instagram How To URL 149

Ignite Social Media

JULY 7, 2021

The value of this trend was quickly snatched up by organizations and companies for their own purposes. The lesson to take away from this small piece of social media trend history: curating the perfect grid can’t be a top priority. It often led to a wider reach for tweets and a boost in followers. Fan + Follower Growth.

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Trends Social Media Feed Feedly 180

agora pulse

AUGUST 31, 2020

If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate content, establish you as an authority, and more. If the list is private, only you (and anyone on your team who has full access to the account) will be able to see any of the details of the list. Sound good?

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List Twitter How To Hashtag 173

Keyhole.co

SEPTEMBER 12, 2023

On its end-to-end dashboard, you can plan social media content with your team and schedule them. Content Discovery and Curation Tools Consistently producing impactful content can be a difficult job. To solve these problems, opt for social media automation tools with content discovery and curation features.

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Tools Social Media Curata Price 52

Oktopost

FEBRUARY 19, 2024

For example, both financial services and tech companies see the most advocacy posts on Thursdays, whereas accounting sees a jump in advocacy posts on Fridays. Especially in fields like legal, financial services, and accounting, your team’s insights are gold when it comes to attracting clients. Follow the 6-3-1 rule.

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Trends B2B LinkedIn Training 69

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

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Brands ROI Authentication UGC 126

agora pulse

JULY 16, 2020

A YouTube playlist is a user-curated collection of videos. With that in mind, always create playlists that would curate your particular projects, events, or initiatives. Events your company attends. This will auto-create a curated collection of video context around your brand. What Are YouTube Playlists? Speaking gigs.

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YouTube Marketing Curation URL 113

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

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Training Study Metrics Social Media 122