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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

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8 Skills a Social Media Manager Must Have

Socialmedia.biz

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. As a social media manager, good communication skills are most important.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. Those demands coupled with the “always on” nature of social media make burnout a very real challenge. .

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2023’s Top 11 Social Media Management Tools For The AI Age

Keyhole.co

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. That’s why you need a stack of reliable, scalable, and intuitive social media management tools.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. Where do they fit in a company?