Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

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Comparison SEO Curation Domain Name 145

Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? 3 Content Curation Takeaways from Rand.

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Curation Social Media Content Startup 40

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

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Content B2B Hubspot Marketing 110

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. Their algorithm curates your friends, throttles the brand page content and while it is fresh. content marketing. digital marketing. digital marketing blog.

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Twitter Hubspot Feed Feedly 84

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. The cornerstone of any strategy is understanding what you are trying to achieve with your social media marketing.

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Social Media Strategy Guidelines Template 113

Sprout Social

AUGUST 25, 2022

To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Ad campaigns.

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Social Media Management Cost Social Media Price 122

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Social proof. Let’s get started!

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Marketing Influencer Instagram Trends 111

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . Design a Powerful Influencer Marketing Campaign.

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. . Design a Powerful Influencer Marketing Campaign.

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Data Social Media UGC Sentiment 52

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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Twitter Marketing Conference Consultant 167

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Are you taking full advantage of these marketing practices? Businesses that make blogging part of their online marketing strategy get significantly more sales leads.

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SEO Hubspot Press Release Engineering 97

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Image Credit: HubSpot/PoweredbySearch.

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Small Business B2B Strategy Content 100

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

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Social Media Social Media Management Sentiment Analytics 97

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net.

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Statistics Mobile comScore Marketing 108

Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. in creating engaging and effective content for various SaaS companies. to 6:00 p.m. to 11:00 a.m.

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YouTube Analytics Analysis Engagement 59

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Run Engaging Influencer Marketing Campaigns. Practice Actionable Social Listening.

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Strategy UGC Brands Apparel 52

Writtent Blog

NOVEMBER 15, 2013

We’ve highlighted some of the many ways modern content creators can boost their productivity and quality, by curating brilliant expert advice: 1. Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Read News Daily. They’re Masters of Time Management.

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Content Hubspot Curation Survey 95

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” HubSpot Editorial Calendar. Pricing starts at around $95 monthly.

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SocialCast Tools Price Collaboration 111

Writtent Blog

DECEMBER 4, 2013

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer.

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Hubspot eBook Widget Case Study 93

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do.

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Content Tips Analysis Curation 60

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

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Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. So, you can simply curate the data.

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Case Study Study Curation Survey 40

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! HubSpot serves mostly small and medium businesses in a cross-section of verticals.

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RSS Hubspot Google Reader Feed 124

Writtent Blog

FEBRUARY 17, 2014

That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. In the spirit of fact-based discovery, I’ve curated 11 stats and studies that show just how much your headlines really matter – as well as some sage advice on just what you can do about it: 1.

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Study SEO Hubspot Analysis 109

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

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Class Skills Social Media Marketing 40

Writtent Blog

FEBRUARY 10, 2014

Top lists have built-in virility mechanisms, especially if you reach out to companies mentioned in the post after publication. Here’s a post that illustrates what I’m talking about - The TOP 25 Must-Read Internet Marketing Blogs. Curated and well-researched information is useful. Seriously. Co-Creation and TOP Lists Rule.

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Strategy How To Hubspot Engineering 91

Writtent Blog

JULY 25, 2013

Leveraging the experience and proven results of the best experts in the industry, we’ve curated 10 remarkable blog tricks to help you reach your sales goals, without resorting to pushy content: 1. Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business. Use Better Keyword Research.

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Comparison Hubspot Pharmaceuticals Education 79

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

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Study Instagram Hashtag Research 111

Sprout Social

AUGUST 14, 2023

Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Plus our automated content distribution enabled their internal team to curate and deliver relevant content to employees across the globe to share within their networks. The result was a 48.6%

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Platform Tools Curation LinkedIn 71

Later

NOVEMBER 13, 2019

Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #3: A Curated UGC Feed . Thanks to the repost to Instagram Stories feature, and tagging profiles in posts and stories, brands can now curate their feed with content created by their biggest fans. This one here?

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Instagram Trends UGC Meme 85

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. This signals a massive window of opportunity for SaaS companies looking to stake their claim. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing.

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Strategy Marketing Case Study How To 97

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. Sendible Sendible simplifies executing a social media marketing strategy.

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Software Communities Forums Hubspot 62

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 241

Sprout Social

JUNE 30, 2021

Brand evangelists are also excellent sources of marketing. Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. In fact, 71% prefer to buy from companies that are aligned with their values. Become a social media detective.

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Brands Loyalty Hubspot Authentication 136

Keyhole.co

MARCH 4, 2024

Nonetheless, marketing experts agree that between 1% to 3.5% Here are a few tips you need to keep in mind while planning your LinkedIn marketing strategy: 1. Take a cue from The Walt Disney Company : Consistent posting builds your brand credibility and shows your dedication on LinkedIn. What is a good LinkedIn engagement rate?

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LinkedIn Engagement How To Hubspot 52

ProBlogger

AUGUST 24, 2014

While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. How do we know?

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Content Metadata How To URL 54