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How to use data for content curation

Sprout Social

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

Curation 141
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 145
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Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed.

Feed 72
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A Digital Lens on the U.S. Election

Dave Fleet

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). If your strategy is in need of a refresh, we would love to help!

Trends 128
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Social media stories: Your guide to all social media story platforms

Sprout Social

While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. While feeds are carefully curated, social media stories tend to be more spontaneous. Instagram Stories.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. And employees want to post about their companies.

Buy 93