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How to use data for content curation

Sprout Social

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

Curation 140
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 242
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What Marketers Need to Know About TikTok

Ignite Social Media

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. In-Feed Native Video: Full-screen video that appears in-feed, alongside user videos.

Marketing 217
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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

Strategy 130
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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). If your strategy is in need of a refresh, we would love to help!

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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

Since the launch of the brand suitability verification solution in partnership with Meta for placements on Facebook and Instagram Feeds and Reels, Zefr has reported a 99% brand safety rate. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

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