Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Grab a cup of coffee.

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Survey How To Education Hotels 123

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. 1: Optimize your company’s LinkedIn page.

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LinkedIn Tips Curation Training 111

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By

Social Media 109

Social Media Content How To Hotels 109

Buffer Social

SEPTEMBER 15, 2016

For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand.

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Curation Social Media Content Startup 40

Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Even more people trust a company technical expert (65%). Engage employees.

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LinkedIn HootSuite Skills News 140

Koka Sexton

APRIL 6, 2015

My advice is keep sending them educational materials, then drop in something on your company, and they will click on it. If a salesperson comes across a discussion on LinkedIn that is relevant to his service or company, he must simply offer advice or factual, relevant information without any mention of his company.

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Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

My advice is keep sending them educational materials, then drop in something on your company, and they will click on it. If a salesperson comes across a discussion on LinkedIn that is relevant to his service or company, he must simply offer advice or factual, relevant information without any mention of his company.

Education 40

Education LinkedIn B2B Banking 40

Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service.

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Reputation Campaign Energy Curation 98

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . The answer is not hitting the lottery or getting purchased by Warren Buffett.

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B2B Communities Brands Loyalty 121

Socialized

FEBRUARY 10, 2021

In order to grow your client, according to your company priorities, you should ask the questions on their day to work obligations and tasks. For instance, data reveals that people who are using basic telephones are older and have lower educational attainment than smartphones. Final Words.

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Questions Social Media Social Networking Metrics 130

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

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Engagement Social Media How To Curation 62

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

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Examples Instagram How To Curation 101

Sprout Social

JANUARY 19, 2023

Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. If you can’t afford it, you can’t participate.

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Brands Avatar How To Privacy 115

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. Announce company updates.

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Social Media Platform Instagram Feed 136

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. ” (YES YES YES).

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Campaign Patterns Banking Flickr 264

Oktopost

FEBRUARY 19, 2024

For example, both financial services and tech companies see the most advocacy posts on Thursdays, whereas accounting sees a jump in advocacy posts on Fridays. This means, for every ten pieces of content, six should be curated, three should be owned, and only one should be promotional. Why Do Some Industries Post More Than Others?

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Trends B2B LinkedIn Training 69

Laurel Papworth

SEPTEMBER 13, 2011

how we “discover&# educational information is by searching exactly for what we want when the timing and context is right. Follow Training Influencers e.g. @JaneBozarth and follow those curated on her social media and training lists. Yammer for adhoc training and Q&A. All the ables. how to deal with negative comments.

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Training Social Media Yammer Company 75

Buffer Social

JANUARY 18, 2023

Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. How it helps : Where ChatGPT (and any other AI research tools) wins over Google is that it can curate information for you. Instead, it shares a curated answer in the format you request.

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Process Tools Content Price 109

The Realtime Report

JULY 19, 2022

After a year in closed Beta, the company is headed to Comic-Con today to give attendees a first look at the platform and start to grow its community of creators and listeners. To get started with Jam, users simply sign up with their phone number or text LISTEN to 552266, then curate a list of Jams to receive each morning via text.

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Platform SMS Trends Curation 91

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. This isn’t an all-encompassing list, but they’re the most common.

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Industry Examples Real Estate Brands 108

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

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Trends Google Data Curation 149

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

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Industry Marketing Insurance Yahoo 134

agora pulse

AUGUST 10, 2017

Whether it is a cool video you found in your newsfeed, a movie review a friend left of a movie you want to go see this weekend, or a restaurant your neighbor visited and bragged about, finding a quick way to reference back to these posts for curation purposes is essential if you are a marketer. Get Ready to Educate Your Audience.

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Facebook How To Metrics Education 135

Ignite Social Media

MAY 4, 2020

While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Back in 2018, the company tested a similar feature, Student Voices, that was only available for university students.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process.

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Strategy Policies Resources Loyalty 123

Later

FEBRUARY 15, 2021

Launched in 2016 by its Beijing-based parent company ByteDance , TikTok was an instant hit with Gen Z users in China. In 2021, the company is projected to reach 1.2 The “Discover” page is curated using TikTok’s algorithm , which does the work of finding trends for you. In 2018, TikTok had 55 million monthly active users.

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Film Trends Hashtag Curation 100

Oktopost

MAY 16, 2022

It’s giving a platform to the marketer, HR professional, or sales enablement team to curate and create content. Andrew added that he uses a model called the three E’s: Educate, Enlighten, and Entertain. Even if it’s marketing sending out an email asking employees to engage with a particular social post, that’s employee advocacy.

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B2B Engineering Social Media Privacy 91

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. My primary platform for content curation is Twitter. Frankly, I think that medium isn’t all that happy.

HootSuite 269

HootSuite Social Media Curation iPad 269

Keyhole.co

SEPTEMBER 12, 2023

Content Discovery and Curation Tools Consistently producing impactful content can be a difficult job. To solve these problems, opt for social media automation tools with content discovery and curation features. Curata The next content discovery and curation tool on our list is Curata. Creativity takes time and can be sporadic.

Tools 52

Tools Social Media Curata Price 52

SocMed Sean

AUGUST 12, 2018

She enjoys being able to combine these skills with her passion for the education industry. Every thought and action we put into curating our personal image and brand is a form of marketing. It has become a new channel where customers can seek support from companies. Thanks to Jade for sharing her thoughts.

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Course Skills Marketing Training 113

Convince & Convert

MARCH 7, 2016

of US employees say they feel connected with their company’s mission. By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Misstep 2: Forgetting to Curate Content.

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Curation Organization Engagement Social Networking 60

Sprout Social

MARCH 19, 2020

The agency world is hyper-competitive as companies vie for top clients. With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about. Position your agency as a leader. If you’re an award-winning agency, make it known on social.

Social Media 108

Social Media Strategy Case Study RFP 108

Buffer Social

JULY 3, 2023

Eschewing the traditional social media playbook of curated and polished content, Fashivly has adopted an agile, in-the-moment approach to creating content, prioritizing authenticity and spontaneity. Embrace your unique point of view as a company working on a specific part of your industry with different types of expertise under one roof.

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Brands Fashion How To Authentication 86

Social Media Strategies Summit

JANUARY 5, 2022

Look at how the hair color brand, Paradyes, has curated its Instagram bio. In the image below, personal finance company NerdWallet shares an important snippet from one of their live streams on money advice. If you have a physical store, include the location and hours in your bio. Make the most of it. Image via Instagram.

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Small Business Instagram Platform How To 204

SocMed Sean

AUGUST 12, 2018

She enjoys being able to combine these skills with her passion for the education industry. Every thought and action we put into curating our personal image and brand is a form of marketing. It has become a new channel where customers can seek support from companies. Thanks to Jade for sharing her thoughts.

Course 100

Course Skills Marketing Training 100

Later

JULY 8, 2021

Having a LinkedIn page is a powerful tool you can use to get your personal brand or company seen. Finally, add your work history, education, and core skills just like you would on a resume. Scroll down to “Create a Company Page” and select the category that best describes your company. How to Use LinkedIn for Beginners.

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LinkedIn How To URL Skills 85

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. The company then selects ten questions weekly for the new MINI to answer in a 15-second video filled with vrooms, tire marks, close-ups on features and even the occasional cheekiness (e.g. twerking) for good measure.

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Campaign Features Video Case Study 142