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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe.

CSR 130

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe.

CSR 164

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe.

CSR 173

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 121

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 120

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.