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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. ” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. Was this a good move for the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

In fact, the company regularly partners with founders , beauty influencers, pop stars, and celebs to show off its products. It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The best way to do this is to encourage customers to share in the first place by creating your own business user handle and branded hashtag. You can also ask customers to send you their photos or simply do a manual search for posts with mentions and branded hashtags.

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What (and When) to Post on Facebook

agora pulse

MondayMotivation is a great hashtag to use today. If you are sharing company news to Facebook, then make sure it hits the spot for your audience. WednesdayWisdom is a popular hashtag among thought leaders and business experts, so add your voice to the mix. Use the hashtag #ICYMI (in case you missed it). Ask a Question.

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