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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 126
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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule used a combination of Facebook, Craigslist, Ridejoy (a ridesharing service), and CouchSurfing — plus some old-fashioned in-person social networking (aka people skills). ” Rule blogged about her journey daily on Architizer, and her posts were featured on the Audi Urban Future Initiative Facebook page. .

CSR 180
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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. The company spokesman said “We’ve learnt quite a few lessons over the past 48 hours, to say the least.” ” It’s not clear whether the company plans to repeat the campaign next year.

Hashtag 147
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Which companies your viewers work at.

LinkedIn 144