Remove Company Remove CSR Remove Examples Remove Report
article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. The FDA-approved asthma medication albuterol is a prime example. Nike’s “Until We All Win” is one example. Sticking to old definitions hurts businesses and consumers.

Retail 178
article thumbnail

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

without owning a car, according to Fast Company. Young adults are buying fewer cars, and this experiment is a (rather extreme) example of how social networks and smartphones make carsharing – and apparently couchsurfing – a more viable opportunity for those seeking mobility with little (or no) cost.

CSR 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. Do Good During the Holiday Season.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta.

article thumbnail

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. For example, article stats will tell you: The geographical areas your visitors are from. Which companies your viewers work at. Guy Kawasaki , Chief Brand Evangelist at Canva is a great example of article publishing success.

LinkedIn 144
article thumbnail

7 Twitter Direct Message tactics absolutely anyone can use

Audiense

If you haven’t used direct message campaigns, or have thought a campaign could have performed better, we bring you a collection of use cases and examples of how other brands have used them to achieve success in their marketing activities. Find out all the details of this case study and follow its example. Brand awareness.

Twitter 124
article thumbnail

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

in the end it isn't the bloggers, the company or the agency that will dictate the success.it's the customers." The company name on that person’s business card doesn’t matter. it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand.