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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

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