Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority
The Realtime Report
NOVEMBER 2, 2023
Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Sticking to old definitions hurts businesses and consumers. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.
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