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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Sentiment 115
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. Twitter is a living focus group. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

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The pros and cons of social media

Sprout Social

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. A full FAQ is linked for you below.

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing? First of all, what is crowdsourcing really?