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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing?

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing.

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

If I ran a billion dollar company, I would still put small projects up for $25,000. Instead of paying for a focus group, I’d get money from them. and crowdsourcing technology solutions, not just the money that helped.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Market research is as important to most companies as the payroll department. This is where crowdsourcing comes in.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on. crowdsourcing. © 2008 Community Group Therapy.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Did the agency use a crowdsourced idea to devise the talking bag concept? It’s entirely possible you love this commercial. I don’t.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Did the agency use a crowdsourced idea to devise the talking bag concept? It’s entirely possible you love this commercial. I don’t.