Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. This video is an important reminder to pause and think about how we will continue to engage them once they’re part of our tribe. It’s also important to think through a way to celebrate contributors and keep engaging with them.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Convince & Convert

MARCH 14, 2013

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. Throughout the celebration, Nike shared ten Instagram photos from its fans that inspire the company to “push further” on the platform. What’s an event that could be a first for your company or brand? What’s your “first”?

Communities 148

Communities Instagram Crowdsourcing Hashtag 148

Rebekah Radice

JUNE 8, 2017

A well thought-out Facebook contest can help you: Increase engagement. Going from attracting customers to engaging them will be a huge win for your business. Product development crowdsourcing. More engaged and loyal fans. Some companies even pick 2 winners: one from the photos, and one random vote winner.

Crowdsourcing 138

Crowdsourcing Facebook How To iPad 138

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Let's get spooky. ??

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

JULY 21, 2022

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Whether as friends or fans, an engaged social following signals clout for marketers and brands alike. Engage with customers and followers in real time. Directly connect with others.

Types 145

Types Social Media Microblogging Overview 145

Mindjumpers

AUGUST 3, 2012

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Generate more, better ideas and boost engagement. Users receive gratification when co-workers and leadership “like” their contribution.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

MARCH 25, 2011

The most engaging status updates on a Facebook page are often the ones that call for a response by users. Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. How it works.

Questions 267

Questions Facebook Crowdsourcing Foursquare 267

The Realtime Report

AUGUST 27, 2012

With a Tweet, Tweet Here, a Video There, … In addition to using Twitter as a realtime information feed, farmers are using video , blogs and Facebook to keep customers in the loop about conditions on the farm, in the hopes that this will keep customers engaged and supportive.

API 178

API Education Social Media Research 178

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. Be picky in who you partner with, just as the company who chooses to work with you should be. Final Thoughts.

Products 120

Products Social Media Affiliate marketing How To 120

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. The Field Agent app uses crowdsourcing to get various types of data from its business clients. This is a great way for companies to find re-sellers that are putting out the wrong prices.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. When used correctly, social media crowdsourcing can be a powerful customer research tool. What is crowdsourcing? First of all, what is crowdsourcing really?

Crowdsourcing 94

Crowdsourcing Social Media How To Team 94

Twist Image

AUGUST 10, 2012

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Not all companies need it.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. Organic helps engage your followers and build trust. When choosing an influencer to work with, pick someone with an engaged following. It gives you legitimacy. Try it free for 30 days.

Instagram 117

Instagram HootSuite UGC Influencer 117

Rebekah Radice

JUNE 8, 2017

A well thought-out Facebook contest can help you: Increase engagement. Going from attracting customers to engaging them will be a huge win for your business. Product development crowdsourcing. More engaged and loyal fans. Some companies even pick 2 winners: one from the photos, and one random vote winner.

Crowdsourcing 60

Crowdsourcing Facebook How To iPad 60

Direct Marketing Observations

FEBRUARY 5, 2010

What we have here is the full circle of social media; crowdsourcing, participation, sharing and invaluable input from peers, consultants and practitioners of what works-all for the benefit of quick internal corporate adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Gap sales were off 4%.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Pixlee

FEBRUARY 4, 2018

The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages. more likely to make a purchase after engaging with their user-generated content and that their average order value was 6.3% Goorin Bros.

UGC 65

UGC Brands Content Crowdsourcing 65

Writtent Blog

MAY 31, 2013

10 Questions to Ask Before Setting Up a Company YouTube Channel. In order not to damage your company’s image, you need professional actors as well. 4 Ideas for Crowdsourcing Content Creation and Promotion. Make sure you ask follow-up questions, engage in a debate, and repurpose comments as quotes.

Curation 80

Curation YouTube Products Crowdsourcing 80

Twist Image

FEBRUARY 21, 2012

I'd even argue that they're getting increasingly smarter when it comes to Social Media and are doing a fairly good job of connecting and engaging in many of the online and mobile channels to give their brands a more human voice and offer consumers an opportunity to have some kind of real interaction between real human beings. crowdsource.

Crowdsourcing 100

Crowdsourcing Brands Publishing Mobile 100

Sprout Social

APRIL 7, 2020

The number of unique authors joining the COVID-19 conversation grew 127% from February to March and engagements per message increased by 7%. When we look only at positive discussions, engagements grew by 1,016%, with Shares increasing 928% and Likes growing 1,058%. million engagements, a 5,000% increase compared to February.

Brands 112

Brands Sentiment Conversation Hashtag 112

Laurel Papworth

JUNE 14, 2011

Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. Compare to Australia’s Future of Melbourne wiki or New Zealand crowdsourcing their Police Act. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. These days, a lot of companies handle customer service via social media. Provide stellar customer service.

Loyalty 87

Loyalty Brands How To Discount 87

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Crowdsourcing and gaining instant feedback from your social media followers gives you invaluable insight into what they want, need, and will eventually buy. Be picky in who you partner with, just as the company who chooses to work with you should be. Final Thoughts.

Products 60

Products Social Media Affiliate marketing How To 60

Hootsuite

AUGUST 2, 2022

This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. If you can, engage your competitors in a faux customer service request and see how they respond. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. Know your competitors.

Template 77

Template Templates Strategy HootSuite 77

Atom Thought

MARCH 16, 2009

Recession is the best time to keep in touch with your customer, to maintain the quality of your product and to keep the customer engaged for feedback and in new product development. Related Posts: CrowdSourcing- The New Social Media Mantra to Sell Better! References: [link]. World's 1st NRI Video Talent Hunt!

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Convince & Convert

DECEMBER 1, 2010

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. It seems like Threadless doesn’t fear failure as much as many other companies.

Apparel 121

Apparel Crowdsourcing Communities Meme 121

Hootsuite

SEPTEMBER 9, 2020

If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. How do the most popular channels drive views, subscriptions, and engagement? Plus, this type of engagement earns points with the YouTube algorithm. Put what matters most to your company upfront.

YouTube 145

YouTube HootSuite Marketing Video 145

Social Media Strategery

JANUARY 5, 2012

Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Twist Image

AUGUST 14, 2017

With 2 billion people on the social network, Facebook is soft-launching a "Watch" tab on Facebook in the US to better organize and engage users with video content. Google (and many other Silicon Valley companies) are now (once again) grappling with the ongoing debate over the limits of free speech and equality. or is it cheating? .

Crowdsourcing 40

Crowdsourcing Facebook Apple Class 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It really frees me up to manage social content and engagement away from a desktop and is very functional and enjoyable to use.

Tools 277

Tools Tips Marketing Social Media 277

Laurel Papworth

OCTOBER 28, 2013

We often talk in social media that it’s not about the Likes but about Engagement. Most companies and organisations are looking at less than 1% engagement so 200% is phenomenal. NOTE: residents said that letters from Power company asked them to push Council to cut back trees in July, dunno if it’s true).

Social Media 110

Social Media Real Estate scribd Crowdsourcing 110

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Engagement. Once you have your fans engaged, news spread fast. Problem solving. Replicate success.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Stay N' Alive

MAY 3, 2011

When I was at BackCountry.com we would use 3rd party chat services on our sites to engage customers and allow our customer service representatives to offer help on our websites where needed. Crowdsourced Sales using Pincushion. Companies can set up their own "Pincushion" channels through Needle.

Apple 92

Apple Crowdsourcing Social Networking Microsoft 92

Hootsuite

JULY 3, 2019

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. 20 Instagram Story ideas that will boost engagement. It’s an easy and fun way to build engagement while increasing product sales. Live videos are a fantastic way to directly engage your audience.

Instagram 111

Instagram Engagement HootSuite Hashtag 111

The Realtime Report

NOVEMBER 27, 2012

The company used its customer newsletter and social media to promote the event. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. ”Compensation: pants.” ” A total of 20 hackers showed up.

Brands 192

Brands Organization Hosting How To 192

Hootsuite

AUGUST 27, 2019

Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. So what can you post to Instagram each day that’ll engage your followers? We’ve compiled a list of 15 creative and engaging Instagram post ideas. Want a great way to humanize your brand?

Instagram 111

Instagram Engagement Hashtag Delicious 111

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. Since the space is still in its infant years, many companies do not have senior level people leading up the charge. Leading Role.

Social Media 41

Social Media Crowdsourcing Team Project 41