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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. You may want to track and respond. Social Analytics.

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Profiling your social customer

Jeff Esposito

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. SENTIMENT BASED ANALYTICS. Which sounded like Social CRM meets Systems Integration company to me. FREE MONITORING SERVICES.