Justin Levy

JULY 1, 2010

Many companies use traditional media to imprint or introduce a brand to the target market. They will influence the buying decision more than any form of traditional media. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Let’s use the iPod as an example.

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Retail Fashion RSS Advertising 191

Socialmedia.biz

OCTOBER 13, 2016

greyweed / Creative Commons BY. The sellers of today are in competition not just with their local rivals, but with companies on the other side of the country, and even the other side of the world. Behind the huge shift toward social & online media. Post by Megan Totka. ChamberofCommerce.com.

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Advertising Marketing Small Business Creative Commons 60

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. In 2010, blogs and bloggers are truly influencers. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Simple, right?

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Class Blogger Issues Review 184

Myrland Marketing

SEPTEMBER 17, 2013

Influencers. We need to create a List of prospects and their companies on Twitter, then talk to them. Photo Credit to Wikipedia under a Creative Commons License. Obviously, we have to connect with our prospects, the people we want to do business with, whether they are: New clients. Former clients. Current clients.

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Social Media LinkedIn Groups Groups 84

Buffer Social

AUGUST 10, 2017

SaaS platforms could provide an inside look at their company hack-day. Several social media influencers such as Gary Vaynerchuk often share motivational quotes on their Instagram Stories. Adobe Spark has a search function for you to find free images (that are tagged as Creative Commons-licensed) to use. Use this template.

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Jeff Esposito

SEPTEMBER 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 14, 2010 by Espo in Cartoon of the Day , Company Enjoy this post? « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting! Unported License.

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Social Media Creative Commons Disqus Comments 23

Jeff Esposito

AUGUST 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social Media Integration for Non-Profits Written on August 26, 2010 by Espo in Company , social media I always like to share presentations that I find interesting. It is even more enjoyable when the presentation can help a great cause and was done by a good friend.

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Social Media Creative Commons Disqus Influencer 27

Buzz Marketing for Technology

JUNE 25, 2008

Most will start off in college, accumulating that basic information they need for their chosen field, then move on to a “journeyman&# stage in a company (or their own company) where they will learn how to apply that accumulated knowledge. The same progression can be seen in many aspects of knowledge work. License. |. |.

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Jeff Esposito

AUGUST 30, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Happy to be a statistic Written on August 30, 2010 by Espo in Life Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Statistics Creative Commons Disqus Influencer 31

Buzz Marketing for Technology

JUNE 23, 2008

However, they often just lye deep down, with no effective influence on the surface of daily life, because people are blocked in a system that puts them under pressure to hurry, produce, consume and agree with the "status quo". Services for Companies and Organizations. Creative Commons Attribution-Noncommercial-Share Alike 3.0

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ProBlogger

JANUARY 10, 2013

And the blogosphere is a great place to get inspiration for setting and meeting those goals… Image courtesy Moyan_Brenn, licensed under Creative Commons. Try Gawker , Fast Company , or Wired , for example. What trends do you think will influence blog branding this year? Share your thoughts with us in the comments.

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Blogosphere Creative Commons Blogger Skills 41

Buzz Marketing for Technology

JUNE 27, 2008

This has been influenced by the fact that Im now winding my way through David Allens Getting Things Done (probably 5 years after everyone else discovered it), and it has me thinking more about how Im organizing my work. Services for Companies and Organizations. Creative Commons Attribution-Noncommercial-Share Alike 3.0

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Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This post offers some thoughts on career choices and if we are settling.

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Jeff Esposito

JULY 25, 2010

Written on July 25, 2010 by Espo in Company There is no question that Gary Vaynerchuck is a freak in terms of passion and self-motivation. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Thinking of starting a side business?

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Creative Commons Disqus Questions News 26

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

SEPTEMBER 3, 2010

– this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win. Will you help your company avoid this? This can burn bridges and result in the scorched earth.

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Jeff Esposito

SEPTEMBER 10, 2010

4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

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Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

JULY 6, 2010

Now I am not saying that this is a bad thing as social media is the biggest self-promotional soapbox of all time, but rather show some restraint and practice what the companies doing social well are practicing – the soft sell. Two companies that really offer the right balance are Kodak and Peek. Chances are that there are a lot.

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Creative Commons Disqus Price Skills 31

Social Media Network Marketing

AUGUST 19, 2010

The various points of influence are: Traditional/mainstream websites. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. Engage in more effective public relations by understanding who the real influencers are.

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Reputation Social Media Xanga Microblogging 87

Jeff Esposito

AUGUST 18, 2010

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. link] Social-Media.alltop [.]

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Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). They have all made a living off of their usage in the social space – you can do the same for your company. Trust me, I work in the space every day and have seen results.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 20, 2010

of all US online ad spending to go toward social networks this year – While this number is big, I wonder if the added spend will see companies pay less attention to the conversation and more to the dollars and cents. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think?

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Creative Commons Disqus Campaign Social Media 31

Buzz Marketing for Technology

JUNE 27, 2008

Find Some Champions and Support Them in Using the Tools and Spreading the Word Depending on the size of your organization, Id start looking for some of your top influencers and get them using some of the tools. Services for Companies and Organizations. Creative Commons Attribution-Noncommercial-Share Alike 3.0

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Jeff Esposito

AUGUST 3, 2010

I think to get a well rounded perspective on true influence a combination of SIM, Klout.com , ratio of impressions to feedback, and how often blogs or other sites link need to be all taken into consideration. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? I thought [.] Unported License.

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Metrics Review Social Media Video 28

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. Problem #4: Influencers don’t always disclose!

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Creative Commons Skills Influencer Hashtag 179

Jeff Esposito

AUGUST 6, 2010

Top 10 Signs You Are the Official Social Media Nerd Of Your Company – It is OK to admit that you are a geek, dork, etc. The big question is: are you the biggest one at your company? blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? All of us are in some way shape or form. I know I am.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

JULY 30, 2010

Unlike most people leaving a company, the general public liked Frank as he empathized with their problems and helped them get their issues resolved. This is something that companies will have to look at as the space continues to evolve. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Disqus Campaign Video 24

SocMed Sean

DECEMBER 9, 2011

1) Influence – Influence is not the same as clout. That’s their job, making money for the company by serving customers. Any company that is not blogging in 2012 is missing out on a HUGE opportunity. 7) Creative Commons – Whether you like it or not, social media is beating the snot out of copyright law.

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Social Media Social CRM Creative Commons Sentiment 255

Jeff Esposito

JULY 8, 2010

Might be impossible, but wanted more @jeffespo to come through during the company intro. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Your pace seems to be close to your natural pace, which is really confident and could, sometimes, be too quick? slide/facts! Really like the confidence and info.,

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Case Study Press Release Creative Commons Disqus 24

Buzz Marketing for Technology

JULY 21, 2008

Develop a set of Work Effectiveness Principles customized for the organization that can be used to influence and drive strategy, structure, policy, and behaviour in the organization. Fast Company Blog. Fast Company. This work is licensed under a Creative Commons License. -->. Wasabi Wisdom. Whiskey Bar. Stowe Boyd.

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Convince & Convert

MARCH 3, 2011

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Enter CMP.LY. seeks to become the standard for online disclosure.

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Badge URL Blogger Klout 126

Buzz Marketing for Technology

JUNE 27, 2008

» Turn Gmail Into Your Personal Nerve Center from Agent of Influence. Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? Tracked on Thursday, March 01, 2007 at 12:15 PM.

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

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Marketing SEO Journal Engineering 265

Laurel Papworth

OCTOBER 22, 2011

Not that I have any say in it – Fair use laws and my Creative Commons licence ensure that my content is free to roam the ‘net as long as it is not sold. Which reminds me, how will a digital subscription article get around Creative Commons licencing which stipulates Not for Commercial Gain? to $237 million.

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Communities Social Media Journal Diagrams 108

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Social media can be seen as a tool for a marketer, but not a static one like an advertisement.

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Social Media Marketing Consultant Communities 163

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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