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Should My Business Bother To Have Social Media KPIs?

agora pulse

OCTOBER 19, 2017

There are a couple reasons why more and more smart companies insist on using them. Engagement. Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. Engagement. Conversions. Post Likes.

Social Media 133
Social Media CPI URL Social Media Management 133
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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. This screencap is from a nine-second ad for mobile game company Nanobit. These users are creating 3.5 billion Snaps daily.

Advertising 145
Advertising CPI How To Metrics 145
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