article thumbnail

Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. These tend to be lower in cost than CPC so work well with awareness objectives. The key is relevance.

article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269
article thumbnail

A Realistic Look at Digital Marketing ROI

Ignite Social Media

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Over the last few years, thousands of pop up brands have flooded Instagram, Facebook and other social platforms selling low-quality products, often with month-long shipping times.

ROI 154
article thumbnail

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.

Strategy 142
article thumbnail

15 Facebook stats every marketer should know for 2019

Sprout Social

Only 51% of teens use Facebook , making it the fourth most popular social network. When searching for content and news sources, social media and Google are at the top of the list for people. These stats indicate where marketers should place their most important information, such as company news and product releases.

CPC 111
article thumbnail

Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. However, to enjoy these perks, your LinkedIn company page must appear in the right search results of your audience. Step 3: Post regularly on your LinkedIn Company Page. How do you ensure that?