Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Convince & Convert

MAY 21, 2013

The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Three months after Facebook launched FBX, it partnered with my company, Chango, to bring Search Retargeting to the exchange. In other words, Facebook is giving you the option. Don’t let them do your bidding.

Campaign 154

Campaign CPM Facebook CPC 154

Bill Hartzer

MARCH 15, 2010

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. After all, hiring a great search engine optimization company can be expensive. They invested in a few good website directory listings such as the Yahoo!

Engineering 130

Engineering Adwords Directory CPC 130

Hootsuite

MARCH 16, 2023

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? Bing Ads vs Google Ads Most small- to mid-sized companies know the importance of advertising on Google Ads. You’ll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Kikolani

AUGUST 6, 2012

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. The Social Media content markup is awesome.

Syndication 122

Syndication Aggregator CPM CPC 122

Convince & Convert

JULY 23, 2013

If you want to waste money, buy media. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. When it comes to buying media and ignoring audiences, the worst offenders are those who buy media in a place that services a very broad audience. 2) Analyzing the Wrong Metrics.

Buy 136

Buy CPA Metrics ROI 136

Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

CPM 118

CPM Advertising CPC Compete 118