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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. Unlike in a CPC campaign, a CPM post won’t necessarily drive action.

Metrics 112
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Let’s say you have a company that sells video games. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis. Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for.

Tools 52
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9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand.

Metrics 98
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9 Essential Social Media Metrics To Track In 2023 [+ 6 Best Tools]

Keyhole.co

Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. Sentiments around your brand.

Metrics 52
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19 Social Media KPIs You Should Be Tracking

Hootsuite

No company’s business goals are set in stone — that means the social media KPIs you set should also be able to change over time as the overarching business goals change. Make it clear how tracking the KPI will help the company reach a specific business goal. Are they still helping you meet company goals? Cost per click (CPC).

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

And it’s data about the most important people in your company’s world: the customers and the audience. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. Sentiment — Are people talking positively or negatively about your brand?

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How To Get More Share of Voice on Social Media

Hootsuite

Knowing what is happening in the market and how your company stacks up can help you stay ahead. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. Lower your CPC. Social budgeting.