Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Take FBX to the Extreme with Search Retargeting.

Campaign 152

Campaign CPM Facebook CPC 152

Hootsuite

OCTOBER 27, 2020

However, this raises important questions about Twitter’s role and positioning, both as a company, and within the marketing mix. SEMrush’s figures also reinforce a finding that we’ve highlighted in previous reports: Yahoo! Indeed, the latest data show that Yahoo! Once again though, Yahoo!

Report 145

Report Social Media Yahoo Analysis 145

Kikolani

AUGUST 6, 2012

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. They have a reason behind their madness.

Syndication 122

Syndication Aggregator CPM CPC 122

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Whenever my company, Chango, runs a campaign to drive potential customers to our website, we weigh each customer action to create an Outcome Index that allows us to comprehensively assess our campaign on the fly.

Buy 134

Buy CPA Metrics ROI 134

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Jay : Really quick, I want to thank our sponsors, Eric’s fine company Argyle Social , who we use for all of our social media happenings. CPM rates are up 41%.

CPM 118

CPM Advertising CPC Compete 118