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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does CPA mean?

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account.

Metrics 107
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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Test Keyword Lists. Ad Testing.

CPA 99
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11 Types of Marketing Strategies

Socialized

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

Types 100
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Turning Facebook Analytics Into Action

Jon Loomer

We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data. Launch a video advertisement that gives more of your company backstory to those users.

Analytics 167
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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. Surprisingly, for many companies, the answer is often no. .

B2B 101
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6 Financial Requirements You Should Know About if Starting a Business

BeingOptimist

While some businesses can experience exponential growth almost overnight, the vast majority of companies take time to make money. However, you can look at similar businesses and market demand to get relatively accurate projections of potential sales. But are you trying to secure a business loan or seek investors?

CPA 52