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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. Hey, engagement is engagement! What does CPA mean?

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. Ad Testing.

CPA 100
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Turning Facebook Analytics Into Action

Jon Loomer

We're trying to stay on top of all the latest news while also defending the company and our profession to family, friends, and clients because many of them simply do not understand how Facebook advertising works and what Facebook does with user data. Launch a video advertisement that gives more of your company backstory to those users.

Analytics 167
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Groups allow your connections to engage with you and one another. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Reward Engagement.

LinkedIn 186
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. And sales haven’t improved at all with this growth in followers. Which reminds us: never buy followers.

Metrics 107
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7 Essentials for Paid Media Plan with Examples

Oktopost

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. Consider where your ideal customers are engaged online and which platforms provide the right capabilities and formats to connect with them.

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Measuring Customer Experience for B2B Marketers

Oktopost

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. Social Media .

B2B 101