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How companies use video content on social media

Visually SM

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. Twitter now supports bigger texts, pictures, and, of course, videos.

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32 social media training resources and courses every marketer needs

Sprout Social

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Type: Course. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Type: Course + certification. Type: Course.

Training 115
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

Data 118
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

Company 136
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

Instagram 124
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How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate

Buffer Social

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. Teaching email subscribers that we are going to be a reliable source of useful and inspiring information bolsters our open and engagement rates across the board.

Company 82
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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing. Consider these five reasons why you should take a course in marketing. It has become a new channel where customers can seek support from companies. You’ll Learn New Digital Skills.

Course 113