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Stay N' Alive
JANUARY 19, 2011
I’m always giddy to report on people I know whose companies have been acquired. Amita Paul’s ObjectiveMarketer announced today it has been acquired by Emailvision , a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively.
Stay N' Alive
MARCH 6, 2011
I'm always giddy to report on people I know whose companies have been acquired. Amita Paul's ObjectiveMarketer announced today it has been acquired by Emailvision , a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively.
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Social Media Marketing
MARCH 2, 2010
And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this suspect is rather old school. Exactly what the doctor Co-ordered The final bit of evidence in this trio of evidence toward email was the news today: CoTweet Acquired by ExactTarget. That's right.
Convince & Convert
NOVEMBER 10, 2010
We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content,” said Dick Costolo , Twitter CEO. Costolo is reporting that Twitter’s initial promoted tweets are being clicked on 5 percent of the time. Early reports on Twitter’s ad model are glowing. “80%
Convince & Convert
FEBRUARY 17, 2011
And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. Your status update is located in-between updates from other company’s “liked&# by that consumer – not to mention updates from friends and family. And Jet Blue. And Vice-Versa.
Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
Techipedia: Tamar Weinberg
DECEMBER 31, 2009
Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. There have also been doctors that have used social networking tools, like Twitter, during surgery.
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