Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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CoTweet CoTweet Aggregator Research 140

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Organizations have used it for developing programs, marketing efforts, research, and education. GetSatisfaction provides a way for companies to do that. Delicious is my favorite one to use for this.

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Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

DECEMBER 27, 2011

The bigger gauntlet for marketers on Facebook is sociological. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. Inside information about the company? Those are just the operational challenges.

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Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

NOVEMBER 10, 2010

This commitment by Twitter to ad relevancy should alleviate some of the inevitable blowback from users about the company “selling out&# to advertisers. 80% of the companies that tried Promoted Tweets did make a second buy. What this Means for Marketers. Early reports on Twitter’s ad model are glowing. “80%

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Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. They were ignoring her. ” She doesn’t and she’s right.

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Social Media Netvibes CoTweet CoTweet 116

Convince & Convert

DECEMBER 29, 2010

There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. A terrific, relevant guest post from my friend Katie Van Domelan (now the client services manager at Cotweet – one of my clients). No frills, no flourishes.

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Social Media CoTweet CoTweet Statistics 127

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Koka Sexton

JANUARY 5, 2010

I am still managing the direction of the companies channel sales group and helping out with product management. Being in these two key sections of Paragon Software Group lets me get a very high level view of where the company is and will be moving to in the future. The momentum rolling into 2010 is looking really good for us.

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

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Products Foursquare CoTweet CoTweet 45

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Remember, the most important customer of EVERY company is Google. Forrester Research shows that from 2009-2014, U.S.

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Social Media Strategy CoTweet CoTweet 121

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

Products 40

Products Foursquare CoTweet CoTweet 40

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

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CoTweet CoTweet Twitter Applications 63

Koka Sexton

AUGUST 6, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. It made sense, a majority of the company was based in Mass. So this leaves me on hunt for another great company to be a part of.

Foursquare 45

Foursquare CoTweet CoTweet WordPress 45

Koka Sexton

AUGUST 11, 2010

What I mean by decent leads is that you can see if there are companies looking for people with specific skills but your resume is going to be thrown into a pile of 1000 others that may or may not get looked at even once. How NOT to use your Social Media Marketing Manager! Well that’s how I go about it.) See…leads.

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LinkedIn Foursquare WordPress CoTweet 49

Koka Sexton

DECEMBER 18, 2008

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. There are many ways for a company to get into the social media world. Is your company using Twitter?

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Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company.

Social Media 51

Social Media WordPress Software Foursquare 51

Koka Sexton

AUGUST 6, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. It made sense, a majority of the company was based in Mass. So this leaves me on hunt for another great company to be a part of.

Foursquare 40

Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Case Study Wiki Software List 99

Koka Sexton

OCTOBER 8, 2008

. “Jason comes to Acronis with a track record of growing software companies, public and private, and leading them to deliver great products to customers and great value to investors,&# said Ilya Zubarev, a member of the Acronis board of directors. a virtualization company that was acquired by IBM in 2005. and Apptix Inc.,

Foursquare 40

Foursquare CoTweet CoTweet Software 40

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

CoTweet 49

CoTweet CoTweet Twitter Applications 49

Koka Sexton

AUGUST 11, 2010

What I mean by decent leads is that you can see if there are companies looking for people with specific skills but your resume is going to be thrown into a pile of 1000 others that may or may not get looked at even once. How NOT to use your Social Media Marketing Manager! Well that’s how I go about it.) See…leads.

LinkedIn 40

LinkedIn Foursquare WordPress CoTweet 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

JUNE 10, 2009

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct. The company has a global presence in disaster recovery and disk maintenance. Being out of a job is not very fun.

Software 40

Software Foursquare WordPress CoTweet 40

Koka Sexton

FEBRUARY 19, 2009

Software companies devote a lot of time to identify software defects before the products are shipped to customers. This process used to be run manually and some companies still do it this way, but there are tools available that can run what is called a Dynamic Test that can automate the process. or testing lab. Leave a comment!

Software 40

Software Foursquare CoTweet CoTweet 40

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company.

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

MAY 31, 2010

It’s a far cry from my current position of managing business development for a software company. How NOT to use your Social Media Marketing Manager! I was remembering the hard times of playing GI-Joe in the desert and the brave souls I served with. Now I sit at a desk 9-10 hours a day on the phone or answering emails.

Foursquare 49

Foursquare CoTweet CoTweet WordPress 49

Koka Sexton

MAY 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Much ado about nothing – Viral Marketing 20,000 visitors in a couple days can’t be wrong. Photo: [link] Viral Marketing is uncontrolable The geeky boyfriend post is a prime example of viral marketing. Viral marketing is based on this natural human behavior.

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StumbleUpon Marketing iPhone Fashion 40

Koka Sexton

APRIL 23, 2009

¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

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CoTweet CoTweet Foursquare Template 40

Koka Sexton

APRIL 23, 2009

¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000. How NOT to use your Social Media Marketing Manager! Leave a comment! Use get_bookmarks() instead.

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CoTweet CoTweet Foursquare Template 40

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Koka Sexton

JANUARY 13, 2009

Between online storage, email, web servers and my pictures, I use different companies for different things. I have lost my interest in Yahoo though I do follow their company information like the new CEO Carol Bartz. I think marketing your website on Flickr is an outstanding idea. I have a Yahoo email address but I hardly use it.

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Yahoo Flickr Foursquare WordPress 40

Koka Sexton

FEBRUARY 20, 2009

From the same great company that developed Spoofcard comes the next generation of cellular hacks. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Unmask the Caller ID on Anonymous Calls. With their technology, they make it easy to unmask private or blocked numbers.

Foursquare 49

Foursquare WordPress CoTweet CoTweet 49

Koka Sexton

NOVEMBER 2, 2008

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co., NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.

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Foursquare comScore CoTweet CoTweet 40

Koka Sexton

NOVEMBER 23, 2008

As a marketing tool, this can help in many ways. I was also using some other url shortner services for my Logo Design Company but I think I should give bit.ly How NOT to use your Social Media Marketing Manager! It was like looking at the lifecycle of my Tweet , watching as the link was clicked over time (2hrs).

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URL Foursquare CoTweet CoTweet 45

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

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Software Press Release Training Foursquare 40