Trending Sources

Four Metrics for Measuring Social ROI


But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time.

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How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. Realtime Metrics For Cost And Quality Control.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Cheat Sheet: Social Media Ad Metrics & Formulas


Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. Cost Per Click. This metric is often associated with website click ads. If you spend $100 and receive 500 clicks, the cost per click is $0.20. Cost Per Engagement.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles.

Changes to the Barcelona Principles Hurt the PR Industry

Spin Sucks

There isn’t a set-in-stone way to measure the effectiveness of our programs and metrics are all over the board. Where Are the Metrics? These are not metrics. A little more than a year ago, I wrote a complete guide on PR metrics. By Gini Dietrich.

48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. Six Twitter Metrics.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.

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Content Marketing: How to Measure Its Effectiveness [Infographic]


Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Figure out which content marketing metrics you want to measure and why. Acquisition costs for user, leads, and sales. Social metrics.

The Social Organization: Social Media Metrics

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Hutch Carpenter from Connectbeams Thoughts Got More Metrics? I work as a Managing Partner in Wemind - a Danish consultant company coping with complexity, change and innovation problems.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

Six Killer Employment Brand Strategies for Your Business

Spin Sucks

And it isn’t just about defining what makes your company a great place to work, either—though that’s something you should already know! Instead, you need to convey the culture of your company with accuracy. Metrics! By Carol Scott. You’ve read the research and heard the buzz.

A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

SocialTimes Facebook

To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. The company always includes a social element in its correspondence with subscribers, providing the option for users to easily share its articles and newsletters via Facebook and Twitter.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Highlight your company’s community involvement.

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30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Create a quick glossary of definitions, and publish as low cost marketing.

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Three Tools to Show PR Value

Spin Sucks

When the CMO or some other skeptical business leader wants to know exactly how you’re contributing to the company’s bottom line—from supporting their marketing efforts to elevating leadership visibility—you must be able to show PR value and clear return-on-investment in a way that will resonate.

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Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability. Measurement & Metrics Strategy message exposure PRIME Research Public RelationsGuest Post by Mark Weiner.

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Social Media Metrics and ROI for You. CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare?

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5 Ways to Measure Agency Operations

Waxing UnLyrical

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. how much does it cost to run your business? After factoring in all costs, how much did your agency earn?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

CPA: A Viable Alternative to CPC


When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels.

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Your Client Hates You and You Don’t Even Know it

Spin Sucks

Few companies today aren’t data driven, which means gone are the days that you get to keep the client based on nothing more than the feel goods. They meet with the account director and discuss a new direction in messaging or a change at the company. By Aly Saxe.

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Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. What do those hours cost the company in salary?

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How Tools Measure Your Internet Life

Ari Herzog

There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. If you want to run metrics that you can download to Microsoft Excel, use RowFeeder. Others cost money. Productivity metrics tools

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

You can easily determine what that program costs your company on a per email basis, and what the equivalent “value&# of your Facebook impressions are, based on your email investment. Facebook for business is email newsletters 2.0.

What New Data Tells Us About Blog Advertising

Convince & Convert

With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown. The blogging space has grown to be a major part of online publishing with a huge following and audience.

Social Media ROI’s Missing Ingredient

Convince & Convert

We spend almost no time figuring out how much does it actually cost us to do these things in social media? How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. Let’s say that costs your organization an average of $4,000 per month.

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How to Sell Smarter Using Social Insights

Convince & Convert

He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via

9 Creepily Effective Content Marketing Tricks for Halloween 2013

Writtent Blog

Even if your company’s products or services have nothing to do with pumpkin-carving or cat ears, it could be an incredibly effective way to increase engagement. It could be one of the easiest ways to humanize your company and create likeable Halloween marketing. Company News

Quiz: Put Your Data Literacy to the Test

Spin Sucks

The honeycombed matrix below, which she’s coined “The PR Hybrid Professional Chart of Responsibility,” outlines roles spanning from Master of Metrics and Technology Tester to Relationship Analyzer and beyond. By Leta Soza.

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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. So if a company is evaluating me as a potential outreach target, shouldn’t they want to work with me only on Twitter and Facebook?

5 Deadly Ad Buying Mistakes

Convince & Convert

2) Analyzing the Wrong Metrics. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. But all of those metrics are merely cost-based metrics—all they tell you is how much different components or outcomes in a campaign cost.

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Enterprises Struggle To Measure Social Media ROI

Proactive Report

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. If you do a strategy`before you start, and you set very clear goals with metrics attached, measuring the ROI will not be impossible.

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Moneyball Principles for Content Marketing

Convince & Convert

This will help you focus and improve your content efforts, because every piece of content you create has an opportunity cost associated with it. The metric to be considered here is search volume (daily, weekly or monthly). How do you decide what to create content about in your company?

Moneyball Principles for Content Marketing

Convince & Convert

This will help you focus and improve your content efforts, because every piece of content you create has an opportunity cost associated with it. The metric to be considered here is search volume (daily, weekly or monthly). How do you decide what to create content about in your company?

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets.

STUDY: The Business Impact of Online Communities


How do they measure expenditures, revenue, and cost savings? When we asked “What does digital competitive advantage mean to your company? How do organizations track the impact of their online communities? How do they link the community to competitive advantage?

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Is Our Addiction to ROI Killing Social Media?

Convince & Convert

I didn’t know him, and hadn’t worked with his (large) company. Internal materials costs? Many of those financials, which the enterprise considers ‘fixed costs’ are necessary data points if you’re going to *truly* calculate ROI.

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