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Social Media APIs Explained (In Simple Terms)

Hootsuite

Open APIs Source: Camwilliams96 , CC BY-SA 4.0 , via Wikimedia Commons Open APIs are publicly available interfaces. They provide access to backend data for developers who either work for the company or have been contracted by the company. That conversation was made possible by the Facebook Messenger API.

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How to Reach 100,000 New Twitter Followers

Devumi

They should never be considered a replacement for answering questions, saying thank you when you’re complemented, and joining in on conversations. A company that sells tampons will never reach 100,000 new Twitter followers by always following men! Flock of birds from Wikimedia Commons. Nest from Wikimedia Commons.

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Twitter Remarketing: Stay on the Mind of your Important Fans

Devumi

It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. Click on Conversion Tracking in the top of toolbar. Name your Twitter Remarketing tag, and choose which type of conversion you want. Marketing image from Commons Wikimedia. Feature image by Open Clips.

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How to Set Up a YouTube Remarketing Campaign in Google Adwords

Devumi

We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. What is remarketing?

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Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores

Devumi

Twitter wanted to know the answers to these questions so they worked with a company called Datalogix who specialize in this sort of data gathering. Twitter, Facebook, and Instagram all use hashtags to organize conversations. Cash register from Wikimedia Commons. Another strategy to look at beyond your products is events.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. The generic eBook won’t drive conversion any more.

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