Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Liveworld 100

Liveworld Company Storify Microsoft 100

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Webinars that address business challenges and discuss your solutions can provide value while increasing your brand recognition and authority.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Buffer Social

JANUARY 3, 2023

Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What kind of conversations make the most sense for the platform? LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: See how much your brand participates and engages in social media conversations.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Data 124

Data B2B Notification Team 124

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Fortunately, you’re not alone.

Data 124

Data B2B How To Metrics 124

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Agorapluse found that the best way to reach their ideal audience is to tap into the knowledge and talent inside the company. to get through. Creators are leading the way now. due to these efforts.

Brands 148

Brands Marketing Real Estate Collaboration 148

Convince & Convert

JULY 24, 2011

Attendees at the previous Summit came from companies like General Mills, American Express, Intel, San Francisco Giants, Coca-Cola, Microsoft, Intuit, Harvard Business School, 3M, Kellogg, Staples, General Electric, MetLife, HP, Fox TV, LexisNexis, and the U.S. All companies will benefit from Facebook Success Summit. For Mari Smith?

Facebook 110

Facebook Case Study Microsoft URL 110

Oktopost

MARCH 10, 2022

You might measure any number of things to define clear social goals: Conversions, leads, and opportunities. Using social media analytics, you can measure: Conversion from social media: Sometimes your social media management platform will help you track these. Conversion is easy enough. Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. That would be four times what the company was valued at just four months ago. Is it worth it?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr.

Review 107

Review Team Social Media Resources 107

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 131

B2B Education Meeting Engagement 131

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. This could be especially bad for such companies.

Facebook 212

Facebook Privacy Advertising Report 212

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. In fact, educational or explainer videos can increase conversion by up to 20% or more. They’re meant to educate and inspire your audience.

Types 119

Types Video Content Case Study 119

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I'm hosting a live webinar training that will help you have a never ending supply of content ideas even for the most unsexy and boring industries! Non-profits.

Industry 152

Industry Real Estate Insurance Content 152

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. I also hosted a live webinar training which you can get instant access to the replay. Register for the webinar now! . Soundcloud. Non-profits. Consultants.

Industry 132

Industry Real Estate Content Insurance 132

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 62

Examples B2B ROI Analytics 62

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 157

Data Vimeo Badge Hubspot 157

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. According to the Sprout Social Index™, 26% of marketers say they have to push their company to raise awareness on social issues.

Training 115

Training Course Resources Social Media 115

Justin Levy

NOVEMBER 14, 2010

Not to fear, on Thursday, November 18th at 2:00p EST ( check your local time ), I will be hosting a free webinar with Isaac Hazard from Mzinga to discuss moderation and how it can help you to protect your brand. If you need a little more convincing, read on for the webinar description from the New Marketing Labs website. Heard enough?

Mzinga 176

Mzinga Brands Feed Reader Upcoming 176

Ignite Social Media

OCTOBER 9, 2020

Whether it’s an impromptu conversation between thought leaders at a company or a planned out & pre-recorded discussion, all major platforms have some way to host this video. LinkedIn has done great work in helping companies and brands host corporate events online. Consider Leveraging an Audio Cue.

Eventful 141

Eventful Social Media How To LinkedIn 141

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

Authentication 90

Authentication Examples Class Team 90

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

B2B 217

B2B Brands LinkedIn Influencer 217

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. This could be especially bad for such companies.

Facebook 147

Facebook Privacy Advertising Report 147

Koka Sexton

DECEMBER 7, 2020

I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. I work with some companies that have maybe 15 to 20 pages on their website. What are the designs?

Strategy 103

Strategy Marketing Startup System 103

Sprout Social

JULY 5, 2022

Webinar presentation. When CAVA restaurant company sponsored the mashup between Dessert Person (a.k.a. Webinar presentation. Webinar-style YouTube videos were popularized by TED Talks, but your brand can use the same template to host an event of your own. Meet the team. Day-in-the-life vlog. Home or office tour.

YouTube 128

YouTube Video Authentication Education 128

Oktopost

SEPTEMBER 22, 2021

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

SEPTEMBER 25, 2019

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. A chatbot is a computer program that imitates human conversation — spoken, written or both. Sephora’s Chatbot Engages Audiences with Conversational Marketing.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 85

Strategy How To Training ROI 85

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like.

Social Media 59

Social Media How To Metrics Sentiment 59