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PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Share this on Tumblr. Email this to a friend? Share this on Facebook.

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

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14 types of social media every marketer should know

Sprout Social

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. When is Social Studio shutting down? Want to go deeper?

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Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The Realtime Report

Tumblr: 192 million blogs. via Tumblr. Here are more fun Twitter facts around the #WorldCup: the opening match between Brazil and Croatia drove the most Twitter conversation, with 12.2 VK: over 230 million registered accounts. LinkedIn: 300 million members. via LinkedIn. Google Plus: 343 million monthly active users.

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The complete guide to online social listening

Sprout Social

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr. Corcoran Group DemoCasting on Tumblr. Is Nescafe DemoCasting on Tumblr Too? Image via BigStockPhoto.com.

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