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PR needs to Focus on Conversations

Buzz Marketing for Technology

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations! Share this on Technorati. Email this to a friend? Share this on Facebook.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Technorati. BlogPulse Conversation Tracker.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media.

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Website and Conversion Optimization in Hard Times

Freelance Social Media

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. If you are currently converting at.5% That sounds pretty cost effective to me.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 Conversation. technorati. Conference.

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The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

interested in learning more about S360, you can visit our company. Share this on Technorati. Controlling The Conversation: Strategies To Get People Talking About What You Want. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. Needless to say.

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Great Case on Social Media Turned Into a Bad One by The Traditional Media

Mindjumpers

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. I hope that brands/companies read it, ignore the negative tone, take an interest in Twitter and begin to search too.