Proactive Report

DECEMBER 20, 2010

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. There are now over 200 tools that can help you gather the conversations. Building social graphs has not been part of our PR practice. What does their social graph look like?

Social Graph 69

Social Graph Analysis Survey Data 69

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.”. You have to learn from the conversations and respond appropriately, based on what you learned. We know how to listen.

Social Graph 99

Social Graph Skills Flickr Data 99

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Track Real Conversions With Topsy. Topsy allows you to view twitter conversations that are happening all around you. This can be very helpful to find conversations that don’t necessarily include your client – not everyone @s you when they talk about you! Track New Website Links From Social Campaigns.

Social Media 260

Social Media Analytics URL Campaign 260

Proactive Report

NOVEMBER 12, 2011

For several years now we’ve been told that at the very least we have to listen to the online conversations. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Twist Image

JULY 16, 2011

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). anti-social network.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

JANUARY 5, 2011

Back in 2000 a little book was published that predicted the rise of what is now called social media. In Chapter Four, Markets are Conversations , Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best conversationalists.

Social Media 76

Social Media Social Graph Survey Conversation 76

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). And they will tell others.

Social Media 95

Social Media Retail Airlines Social Graph 95

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Proactive Report

JUNE 4, 2014

It’s also not 100% accurate and reliable, because the minute someone knows they’re being surveyed they are no longer in a natural, genuine conversation about your products or your industry. On social media we happily bare our souls, so social intelligence is there for the taking.

Social Graph 49

Social Graph Survey Research Social Media 49

Convince & Convert

FEBRUARY 3, 2016

The other day, my co-worker Phil Renaud and I were in an animated conversation when I noticed we had matching wristbands. If you are a fellow “Fitbitter,” you’ll understand why the conversation quickly turned to “OMG, let’s compare sleep patterns.” It’s been three months, and Fitbit and I are still going strong.

Content 60

Content How To Marketing Case Study 60

Twist Image

JANUARY 17, 2012

While it may still be possible to optimize your way to the top of Google's search results, the social layer is where all credibility and interest resides for the consumer. Beyond that, it would also be wise to start sharing things in Google+ (Blog posts, interesting links, ideas, conversations, etc.). online social networking.

Picasa 102

Picasa Google Facebook Social Graph 102

Proactive Report

AUGUST 15, 2009

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.

Social Media 53

Social Media Social Graph Engineering Travel 53

Proactive Report

AUGUST 15, 2009

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.

Social Media 49

Social Media Social Graph Engineering Travel 49

Little Web Giants

NOVEMBER 4, 2014

Company, Organization or Institution. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. For developers to integrate their webpages into the social graph, they use the Open Graph protocol. Conversion Tracking. Conversion Tracking.

Social Media 47

Social Media Facebook Marketing CPM 47

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130

Education Class Groups Groups 130

Laurel Papworth

FEBRUARY 18, 2016

then provide that data to companies eg. SMH big data social media. They then provide that data to companies like Facebook and Twitter and also Agencies. Twitter’s partnership with the Big Data companies lets you see the supermarket shopping habits of your followers. ” ( AFR big data social media fitbit ).

Data 40

Data Social Media Insurance Training 40

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. So a lot of companies that I work with today, we reexamine those.

Klout 121

Klout Social Capital Influencer Social Graph 121

Little Web Giants

NOVEMBER 4, 2014

Company, Organization or Institution. These apps interact with the Graph API , which feeds data to and reads data from Facebook’s social graph. For developers to integrate their webpages into the social graph, they use the Open Graph protocol. Conversion Tracking. Conversion Tracking.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Bare Feet Studios

JUNE 9, 2010

We saw the intrinsic value of this real-time, widely distributed conversation and we wanted them to grow into a stable, successful business. There is no senior person who has run a large company or built and sold globally a new innovative product. That changes the character of the social graph and who’s listening for everyone.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. Recipe 31 : Recipe 31 creates customers through conversations. Janet Fouts : Social Media Coach!

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Keyhole.co

NOVEMBER 19, 2020

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media presence. .

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 5, 2015

Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. The success for the campaign was due to specific targeting of the right people as well as engaging them a conversation in an organic and genuine way.

Marketing 60

Marketing Social Graph Influencer Eventful 60

Proactive Report

MARCH 30, 2013

PR has always been about creating a favorable operating climate for a company or organization. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Digital PR is no different. Monitor and Measure.

Netvibes 79

Netvibes Reputation Social Graph Skills 79

Proactive Report

APRIL 20, 2013

PR has always been about creating a favorable operating climate for a company or organization. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Digital PR is no different. Monitor and Measure.

Netvibes 58

Netvibes Reputation Social Graph Skills 58

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. Yet when it comes to social media this seems to be overlooked.

Mobile 111

Mobile Reputation Social Graph Skills 111

Stay N' Alive

OCTOBER 15, 2010

With my background in Social Networking I feel I have a place to say in this. Many Social Networks have had the same problems to get through. In this way the web is the database, not any single company. Tags: Technology family social Facebook Family history Family tree FOAF GEDCOM genealogy Google standards.

Repository 84

Repository Social Graph API Google 84

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. Monitoring online conversations. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. .” Digital PR gives you access to information sources and data that was not available before. Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. Monitoring online conversations. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. .” Digital PR gives you access to information sources and data that was not available before. Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. Monitoring online conversations. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. .” Digital PR gives you access to information sources and data that was not available before. Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

APRIL 20, 2013

PR has always been about creating a favorable operating climate for a company or organization. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. Digital PR is no different. Monitor and Measure.

Netvibes 40

Netvibes Reputation Social Graph Skills 40